Mt. Ashwabay is a beloved ski hill in Bayfield Wisconsin. It is run by the Ashwabay Alliance, which exists to help protect and strengthen one of the Northland’s most treasured outdoor spaces. The goal was to rebrand the mountain to reflect it’s high-energy, fun personality.
Branding
Advertising
Branding | Print Media
Mt. Ashwabay is a beloved ski hill in Bayfield Wisconsin. It is run by the Ashwabay Alliance, which exists to help protect and strengthen one of the Northland’s most treasured outdoor spaces. The goal was to rebrand the mountain to reflect it’s high-energy, fun personality.
Mt. Ashwabay had built a loyal following over the years, but its brand no longer reflected the full experience visitors discovered when they arrived. The organization wanted to move beyond being viewed solely as a ski hill and better showcase its year-round outdoor recreation, natural beauty, and welcoming community atmosphere. The challenge was creating a brand that captured both the adventure and playful charm that make Mt. Ashwabay a destination in every season.
We developed a refreshed brand identity inspired by the landscapes, trails, and outdoor experiences that define Mt. Ashwabay. The new visual system embraces the area’s natural features while introducing a more approachable and energetic personality. Through updated messaging, design, and storytelling, the brand now better communicates the organization’s four-season appeal and invites visitors to explore, connect, and create their own adventures on the mountain.
