Commercials have long been a key marketing tool for companies looking to promote their products or services. But if you’ve watched television or scrolled through social media recently, you may have noticed an interesting trend: some companies are creating commercials that don’t actually showcase their product or service at all. So why do companies make commercials that don’t involve their product? Let’s explore some of the reasons.
Building brand awareness
One reason why companies make commercials that don’t directly promote their product is to build brand awareness. By creating a memorable or emotional commercial, companies can help to build a strong connection between their brand and their audience. This can help to increase brand recognition and loyalty, even if the commercial itself doesn’t explicitly promote a product or service.
Associating their brand with a certain lifestyle or emotion
Another reason why companies create commercials that don’t directly promote their product is to associate their brand with a certain lifestyle or emotion. By creating a commercial that evokes a certain feeling or lifestyle, companies can help to build an emotional connection with their audience. For example, a car company might create a commercial that shows a family enjoying a road trip, even if the commercial doesn’t actually showcase the car itself. By associating their brand with positive emotions and experiences, companies can create a strong bond with their customers.
Highlighting company values
Commercials that don’t promote a specific product or service can also be used to highlight a company’s values. By creating a commercial that promotes social responsibility, environmental sustainability, or other values that align with their brand, companies can build a positive image in the minds of consumers. This can help to build trust and loyalty with their audience, which can ultimately lead to increased sales.
Creating buzz and going viral
Finally, some companies create commercials that don’t involve their product in order to create buzz and go viral. By creating a highly entertaining or controversial commercial, companies can generate a lot of attention and social media buzz. This can help to build brand awareness and increase visibility, even if the commercial itself doesn’t promote a specific product or service.
In conclusion, there are many reasons why companies create commercials that don’t directly promote their product or service. Whether they are looking to build brand awareness, associate their brand with a certain lifestyle or emotion, highlight their values, or create buzz and go viral, these commercials can be an effective marketing tool for building strong connections with their audience.
Our favorite examples
Progressive
ETrade
(Our Favorite) – Cadbury
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