As a business owner, the last thing you want to hear is that you lost a sale because someone couldn’t figure out your website. Unfortunately, most potential customers won’t tell you that they found your website troublesome and will rather just leave and never come back. Finden is here to help! Our article today goes over the 10 signs that it’s time to update your website. For many, your website is the first and possibly only impression that a potential customer will get. We want to help make that impression the best it can be. If you notice any of these 10 signs it’s time to update your website make sure to set up a free consultation to chat about how we can help.
1) It looks like this
- The days of this style of website are over. Consumers are looking for sleek sites that portray just enough information without going overboard. Our recommendation is to create a website that gives them just enough so they want to set up a meeting or consultation to learn more.
2) It has irrelevant or incorrect information
- It is amazing how fast a company can evolve and change. Our team recommends that our clients update and audit their websites every quarter to ensure information is up to date including services, hours, and prices.
3) Your website isn’t mobile friendly
- Over 68% of website traffic comes from mobile devices. If your website isn’t properly designed to work on this medium you are severely missing out. This is also extremely important if you are in the service industry since many potential buyers research while on the go. If you have a poor mobile presence you are flushing your potential customers down the drain.
4) You’ve had it for more than 5 years
- Like many industries, things evolve and trends change. Websites are no different. Though editing and updating your website quarterly will expand its life span many will need a complete overhaul after 5 years. This is to keep up with trends, stay relevant, and overall ensure your website is providing the best service possible to your potential customers.
5) Your website isn’t optimized for Search Engines
- This is a huge red flag. Search engines (like Google, Bing, and Yahoo) are many businesses’ largest referral platforms and lead to thousands of new customers every year. Having a website that isn’t optimized for these will leave you off the rankings and lead to fewer people seeing your online presence. Want to learn more about this? Check out our blog:
6) The website takes too long to load
- A recent study, conducted by Forrester Consulting, suggests that two seconds is the new threshold in terms of an average online shopper’s expectation for a Web page to load, while over 40 percent of shoppers will wait no more than three seconds before abandoning a retail or travel site. This means at max your website needs to load in three seconds or your potential customer will go to someone else. Curious about how long it takes for your site to load? Take this quick test here: https://pagespeed.web.dev/
7) It looks old compared to competitors
- One big thing no marketing agency will tell you is that you don’t need all the big bells and whistles. All you need is more bells and whistles than your competitors. When deciding on new website research what your competitors are doing. If they are on point with their marketing, then you need to be on point. If they are all slacking, well then there is an opportunity to be better without having to invest thousands of dollars.
8) There’s no clear sales funnel
- If your website is lacking a clear funnel, then your website needs work. In today’s marketplace, every website should have a clear sales funnel that pushes potential customers from one place to another providing more and more information that will get them to buy. If you don’t have it, it’s time to update your website
9) Your business has changed direction
- This may seem like an obvious statement, but many businesses evolve without telling their potential customers. If you add new services, add new locations, or are just looking at a different target market and haven’t updated your website you are hurting your chances of securing new customers.
10) Others have told you your website sucks
- Now this one may be a little harsh, but also very valid. If your customer has told you your website needs work, then it’s time to get a new website. Now some times you may want to take some things with a grain of salt, but if one person is saying it how many others are thinking it?
Who is Finden Marketing?
Finden Marketing is Duluth, Minnesota’s leading Gen Z & Millennial marketing agency. Our team has years of experience, has managed over seven million dollars of lifetime ad spend, and offers a dedicated team of marketers that can help grow your business to its true potential. Our team offers a wide range of services, including PR, Branding, Content Creation, Paid Media, Graphic Design, and Web Development. With over 50 projects in the bag, Finden Marketing is becoming a staple marketing agency in Duluth, Minnesota. With awards including the Duluth News Tribune Best of the Best and Upcity’s top digital marketing agencies.
Thanks for reading!
To learn more about Finden Marketing, check us out here, or visit us at our office in Duluth, Minnesota. Make sure to stay in touch with us: Facebook | Instagram | LinkedIn | Website
