Are you struggling to grow your local search engine optimization (SEO)? Do you not know where to even start? Well, today’s blog is just for you. Our team has listed our top 5 tips that we tell our clients who are trying to grow their local SEO and even added some bonus material for the overachievers. By following these tips, you can help to improve your local SEO and reach more local customers.
Claim and Optimize your Google My Business Listing:
Verify your business on Google My Business to ensure that your information is accurate and up-to-date. This includes your address, phone number, business hours, and category.
Use Keywords in Page Titles, Descriptions, and URLs:
Optimize your website’s pages by including relevant keywords in the title, description, and URL. This will help search engines understand what your website is about and increase your chances of appearing in relevant searches.
Create Local Content:
Create and publish content that is relevant to your local audience, such as local events, news, and community initiatives. This will demonstrate your knowledge and engagement with the local community and may result in increased traffic to your website.
Get listed in Local Directories:
Get listed in local directories such as Yelp, TripAdvisor, and Yellow Pages to increase your visibility and reach a wider audience.
Encourage Customer Reviews:
Encourage customers to leave reviews on platforms like Google My Business, Yelp, and TripAdvisor. Positive reviews can improve your local search visibility and increase trust in your business. This honestly may be the most important tip on this list as over 90% of consumers look at reviews before deciding to work with a business.
Bonus Tips to do:
I know we said the 5 things, but for you overachievers out there here is are three more things that you should start working on to grow your local SEO.
Build Local Backlinks:
Secure links from local websites and organizations, such as the chamber of commerce and local news websites. This will demonstrate your credibility and relevance to the local community, and may increase your search visibility for local keywords. Ways to do this include sponsoring local events, getting your business featured in the news, and joining organizations like Rotary, Downtown Duluth, the Duluth Chamber of Commerce, and more.
Utilize Schema Markup:
If you are looking for more internal options to grow your local seo. Implementing schema markup on your website helps search engines understand your business information, including your location and business hours.
Utilize Social Media:
Utilize social media platforms such as Facebook and Twitter to build your brand and promote your business. Make sure to include your business name, address, and phone number on your social media profiles.
Finden Marketing is a Duluth, Minnesota-based marketing firm that provides comprehensive marketing solutions to all sizes of businesses. With plans starting at less than $750 Finden Marketing works with all marketing budgets. Their team offers a range of services including market research, advertising, branding, public relations, digital marketing, and website design. With a team of experienced marketing professionals and a commitment to delivering results, Finden Marketing helps businesses achieve their marketing goals and reach new levels of success. Whether a business is looking to establish a strong brand presence, increase visibility, drive sales, or build customer loyalty, Finden Marketing has the expertise and resources to help make it happen.
With awards including the Best Consulting Firm in Duluth, Best Graphic Designer in Duluth, Best Website Designer in Duluth, and Best of Minnesota, Finden Marketing is here to help you with your marketing needs. Get your free business consultation to see how you can grow your business through marketing, today.
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