Are you a running business in the year 2022? If you answered yes to that question, then chances are your business has a website. Websites have become the foundation of businesses and are usually the first and possibly only place a consumer looks when considering a business. Over 38% of consumers will stop interacting with a business solely because they have a poorly designed website. In today’s blog, our team of designers will go over the 5 signs that it’s time to upgrade your website.
Load speeds are slow
If your website takes longer than 2 seconds to load you will lose 20% of people trying to get to your website. If it takes 4 seconds that number doubles to 40%. Website speeds are extremely important to your business and are one of the top reasons why people stop looking at a website. With a slow website, you are literally throwing away potential customers who will just go to the next competitors on the internet. To test your website speeds click this link: https://pagespeed.web.dev/. Make sure speeds are both up on mobile and desktop as they are both extremely important to your business
It looks old and outdated
Now, this one may be a bit subjective, but if you hear consumers talk negatively about your website it’s time to make a change. A great way to see if your website is outdated is to go to competitors’ websites and see what they have. If your competitor has a better website than you, it’s time to upgrade. If they don’t it may be an opportunity to improve it further to stand out even more against competitors. Another thing to check is that all the information on your website is accurate and portrays who you are as a company.
It’s a challenge to keep up to date
Keeping a website up-to-date and accurate is one of the most important parts of having a website. If this task is getting harder to complete, that may mean it’s time to update your website to a new platform. In recent years multiple companies have created extremely interactive websites that can be easily maintained lowering your monthly costs.
You’ve had it for more than 5 years
Unfortunately, websites are not like a fine wine; they don’t get better with age. Like all technology, website designers are constantly changing the game. New apps are created, designs change, and consumer trends adapt. This means that if your website is older than five years it’s time to get it updated.
It’s not optimized to work on mobile devices
This may be the biggest item on this list. Mobile devices account for a staggering 68%% of website traffic and over 57% of users wouldn’t recommend a company if it had poor mobile design. If your website isn’t optimized to look extremely professional and clean on mobile you will be missing out on a huge customer base that your competitors could easily scoop up. A great test is to have a teenager run through your website on mobile and listen to their honest feedback. If it isn’t positive, it may be time to update your site.
Did you answer yes to any of the signs it’s time to upgrade your website? If so, a website redesign may be in your future. Learn how Finden Marketing can help you create a website that pops!
Who is Finden Marketing
Finden Marketing is an award-winning Marketing agency headquartered in Duluth, Minnesota. Finden specializes in helping new and established businesses connect to Gen Z & Millennial demographics using out-of-the-box ideas. With a core belief that marketing shouldn’t cost an arm and a leg, Finden Marketing boasts prices that businesses can actually afford and offers an entire marketing team for $3,000/month. Our team offers a wide range of services, including PR, Branding, Content Creation, Paid Media, Graphic Design, and Web Development. Furthermore, Finden Marketing has become a staple marketing agency in Duluth, Minnesota. With awards including the Best Consulting Firm in Duluth, Best Graphic Designer in Duluth, Best Website Designer in Duluth, Best of Minnesota, and more Finden Marketing is here to help you with your marketing needs. Get your free business consultation to see how you can grow your business through marketing, today.
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