Creating a National Race Series

Client

Rollerblade®
Inline Skating Series

Deliverables

Graphic Design Website Design
SEO
Social Media
Public Relations

Rollerblade® Inline Skating Series

The Rollerblade® Inline Skating Series (RISS) is a community-focused event designed to bring inline skaters together in a fun and inclusive environment. Although it has a dedicated following, Rollerblade® wanted to expand the series' reach, create a stronger brand identity, and engage a wider audience through strategic marketing. They sought a partner to help with branding, content creation, and social media management to elevate the event's profile and enhance participation.

What Our Client Was Facing:

Rollerblade® faced the challenge of building a cohesive and recognizable brand around the Inline Skating Series while maintaining its casual, welcoming atmosphere. The series needed to differentiate itself from other competitive events by focusing on its community-driven nature, all while expanding its reach to attract more skaters of varying skill levels. Additionally, the marketing needed to clearly communicate the event's inclusive and fun spirit, helping to foster an ongoing connection with the skating community.

What We Accomplished:

Finden Marketing worked with Rollerblade® to develop a comprehensive branding and marketing strategy aimed at growing the series and strengthening its community focus. Our actions included:
Brand Development: We created a unique and cohesive brand identity for the Rollerblade® Inline Skating Series, including a logo, color palette, and consistent messaging that highlighted the event’s friendly and community-oriented approach.
Content Creation: We developed engaging content to support the new brand, including blogs, promotional videos, and visual content that showcased the joy of participating in the series and spotlighted key event highlights.
Social Media Strategy: We managed social media campaigns across multiple platforms, focusing on creating excitement, building anticipation for upcoming events, and highlighting participant stories. The campaigns included interactive posts, behind-the-scenes glimpses, and user-generated content to foster engagement and community involvement.
Event Promotion: We designed promotional materials such as posters, digital ads, and social media graphics to boost event awareness. These materials were designed to appeal to both experienced inline skaters and newcomers, emphasizing the inclusive and fun nature of the event.

A Showcase of the Work:

The Rollerblade® Inline Skating Series project was a comprehensive effort focused on building a strong, engaging presence for the event. We developed a cohesive brand identity, created dynamic content, and managed social media strategies that captured the community-driven nature of the series. By highlighting the inclusive and fun aspects of the event, we helped Rollerblade® increase participation, boost engagement, and strengthen its connection with the skating community. This project positioned the series as a standout event, welcoming skaters of all levels.

Branding That Shines

The branding for the Rollerblade® Inline Skating Series was designed to reflect the event’s inclusive and energetic spirit. We crafted a cohesive visual identity, including a bold logo and vibrant color palette, that captured the essence of community and fun. The consistent branding across all platforms helped the series stand out, creating a recognizable icon that is instantly noticeable.

The Results:

Through our partnership, Rollerblade® Inline Skating Series saw significant growth in both participation and engagement:
Increased Participation: Event registration saw a 25% increase compared to previous years, with more skaters of all skill levels joining the series.
Brand Recognition: The newly developed brand identity became well-recognized within the skating community, helping the series stand out from other inline skating events.
Boosted Social Media Engagement: Social media followers grew by 40%, and engagement rates saw a substantial increase due to our targeted campaigns and interactive content.
Stronger Community Connection: The new content and branding helped foster a deeper sense of community among skaters, encouraging greater involvement and a loyal following for future events.
By developing a cohesive brand and delivering targeted marketing strategies, Finden Marketing helped Rollerblade® Inline Skating Series solidify its place as a standout event in the inline skating community.

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