Marketing can be tough and getting a well-paying marketing job can be even tougher. Luckily there are some great organizations out there that have made it their mission to help you grow and improve your skills. In today’s article, our team of marketers came together to make a list of our top marketing certifications that any marketer should have. These marketing certifications range from free to thousands of dollars but are all very instrumental in the growth of a marketer. To learn more about other marketing opportunities and other recommendations get in touch with our team today.
Harmon Brother’s University
Don’t let the price tag fool you. Harmon Brothers are the best in the business and this class packs an absolute haymaker. With a price tag similar to a college course, you will be put back through a marketing Bootcamp. They go through the best frameworks for converting ads through video content. Learning the psychology behind their methodology in and of itself is worth the price.
But WAIT, there’s more. HBU goes into great detail on scripts, plenty of FAQs, and more. This will leave you with everything you need to become successful in the online advertising world where there is an opportunity for big money ahead of you. Look at the price tag as more of an investment in yourself.
Price: ~$2,000
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Google Analytics
Analytics are the backbone of the marketing world. Almost every decision we make is decided by data. Luckily for every marketer, Google has a ton of it. Google Analytics just happens to be incredibly powerful for consuming large amounts of data while providing an easily digestible visual.
Your first job will likely include this program intensely but the best thing is that even CMO’s will use this tool for direction. 10/10 recommend this versatile program.
Price: Free
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Adelphic Programmatic University
Programmatic advertising is not for the faint of heart. This is some intense sh*t. With user privacy becoming more and more of a reality, cookieless advertising is going to become prominent. Programmatic is similar to many other ad platforms but on cocaine. It is an insanely powerful tool that is becoming more popular and could become the future.
We chose Adelphic because of its UI. It is clean and easy to understand while being extremely integrated with all of your marketing efforts.
Price: Free
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Google Search
Speaking of powerful ad platforms, Google is the biggest and has been around far longer than most others. It bullies other platforms for many industries and can be a cost-effective way for businesses to gain traction in the paid search space. Google is a great platform to learn because of how much market space they consume.
Google ads aren’t for everyone, but if you are going into the media space, it is crucial to understand the platform.
Want to learn more, get in contact with our team!
Price: Free
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Microsoft Excel & Google Sheets Certifications
Once you learn how to view your data, you will likely need to export said data into a spreadsheet, CSV, etc. If Google Analytics is the backbone of the marketing world, Excel is the vital organ. Learn this program and make it your best friend. Whether it is Microsoft or Google Sheets, learning to input, format, and visualize data will be an essential skill for many years to come.
We chose a Udemy course because we like the brand but feel free to choose any class that suits your needs.
Price: Varies
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Bonus – Facebook Blueprint Certification
Facebook is our favorite platform, but it isn’t necessary for every marketer. Although it is very beneficial for paid social media buyers/planners, this may be one of the most difficult exams out there. It also really doesn’t provide real-world solutions. Facebook wants you to think like their AI without taking into other possible solutions.
This certification is certainly not needed, but if you are a paid media professional, your employer may require you to receive the lofty badges.
Price: $150
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At the end of the day, having these will not make a great marketer, but it will give you an understanding of how to utilize these platforms. Take Google certifications for instance: there are a lot of overlapping concepts, terms, and systems on Facebook and Snapchat etc. They will only benefit you in the long run as you advance in your career. These are also fantastic items to include on any resume and marketing recruiters go crazy for them.
Want more recommendations on marketing certifications?
For more information on marketing certifications get in contact with our team below!
Who is Finden Marketing
Finden Marketing is an award-winning Marketing agency headquartered in Duluth, Minnesota. Finden specializes in helping new and established businesses connect to Gen Z & Millennial demographics using out-of-the-box ideas. With a core belief that marketing shouldn’t cost an arm and a leg, Finden Marketing boasts prices that businesses can actually afford and offers an entire marketing team for $3,000/month. Our team offers a wide range of services, including PR, Branding, Content Creation, Paid Media, Graphic Design, and Web Development. Furthermore, with over 50 projects in the bag, Currently operating in 15 countries Finden Marketing has become a staple marketing agency in Duluth, Minnesota. With awards including the Best Consulting Firm in Duluth, Best Graphic Designer in Duluth, Best Website Designer in Duluth, Best of Minnesota, and more. Finden Marketing is here to help you with your marketing needs. Get your free business consultation to see how you can grow your business through marketing, today.
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