Living in the beautiful city of Duluth, Minnesota has its perks. With the ample amount of attractions, nature, and historic buildings, Duluth is an amazing city to both live and work in. Luckily this is the case for many cities across the country, and it can create a stream to success if your company capitalizes on it. This blog is dedicated to tips and tricks on how you can use your location to put your company a step ahead of the competition.
This blog focuses heavily on social media strategy and will showcase 7 things that you need to capitalize on right now to grow your company.
1. Use local hashtags for Instagram
Hashtags are essential in the growth of new and expanding brands. Most towns have specific hashtags that others in the community follow, like #duluthmn, #duluthloveslocal, and #discoverduluth in our city. Finding these hashtags allows you to connect with locals that care about the community and usually locals that want to shop in said community.
2. Do photoshoots in areas you think are beautiful and that people
One of the easiest ways to get your community behind your company is to present yourself in areas they are familiar with. Find the spots that either the locals or the tourists love and film/photo anything you need there. This showcases that you are a familiar face in a familiar place for anyone that cares. Learn more about Duluth photoshoots here:
3. Partner with other local businesses on giveaways or shoutouts
Partnering with other local businesses (not your competitors) on giveaways is an easy way to “share trust”. This means that, for example, if you are a backpack company that is well known for your camping backpacks and you do a giveaway with a hat company that is well known for its hiking hats consumers will now assume that your products are good for both hiking and camping piggybacking off of the trust that the hat company created.
- Be aware this only works positively if the company you partner with is well respected. Make sure to choose partnerships carefully.
4. Join local Facebook groups and showcase your services/product (within reason)
Joining local Facebook groups (either as yourself or as the company) is a great way to stay involved in your local community. This is a place where you can connect with locals and share the big news that happens to your company. Usually, towns will offer multiple distinct groups ranging from business to industry, to the specific niche so the takes time to find the right ones. The biggest note is to never spam these groups, only present relevant information for your company that you think the reader would be interested in.
5. Vitalize TikTok and Instagram Reels by telling people about your city
TikTok and Instagram Reels are the future of social media, and every business should take hold. Use this short form content to showcase things in your area and get the community following you so that when they need your product/service you’re the first thing that comes to mind. Utilize your expertise and showcase things that your consumer would be interested in. (example: a marathon showcasing the 5 best spots to go on a run in Duluth, Minnesota)
- Other options would be best things to see in ____, Hidden must-sees in ____, best restaurants in ____, etc. Make it personal, and use your expertise to help give you the upper hand.
6. Showcase yourself as the “expert” in your field for the city on social media
This is one of the easiest ways you can grow your company based on your location. The biggest way is to showcase yourself as THE expert in your field for the area. People want to work with the best and if you present yourself crowds will come. Obviously, you will have to back that claim up, but showcasing that you are the best is the easiest way to make yourself stand out in your city.
Simple ways to achieve this include:
- Create a Facebook/Instagram ad showcasing tips and tricks within your trade
- Buy a billboard that says “company name” your area expert in “your service”
- put it on your website in the contact form “talk with the experts”
7. Capitalize on your Google maps listing
Probably the most underutilized item on this list would be Google maps. This is something almost every consumer uses to determine if they should go/do something, and so many businesses overlook it. Make sure to keep your Google business up to date and capitalize on the ability to showcase photos.
- create a 6 images for google on your logo, services, why, where, who, and contact.
- Restaurants: use this to showcase your top 5 dishes that most people buy
- Products: Showcase your top of the line products
Want to learn more about Finden Marketing? Finden Marketing is Duluth, Minnesota’s leading Gen Z & Millennial marketing agency. With years of experience, and a dedicated team we can help grow your business to its true potential. Our team offers a wide range of services, including PR, Branding, Content Creation, Paid Media, Graphic Design, as well as Web Development. Also with over 30 projects in the bag, Finden Marketing is becoming a staple marketing agency in Duluth, Minnesota. To learn more about Finden Marketing, check us out here, or visit us at our office in Duluth, Minnesota.
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