The Wacky Salad

Client

• Wacky Salad

Deliverables

Branding
Packaging

Wacky Salad

Helping a Consumer Product Good POP on the shelves of grocery stores across Minnesota and beyond.

The Challenge

Wacky Salad, a unique microgreen concoction, faced the challenge of standing out in a competitive market where shelf visibility is crucial. With a goal to capture attention and convey the product's vibrant and playful nature, Finden Marketing was tasked with designing packaging that not only popped off the shelf but also communicated the freshness and uniqueness of Wacky Salad.

Why We Did It:

Understanding the importance of visual appeal in the food industry, Finden Marketing aimed to create a package design that not only attracted the consumer's eye but also effectively communicated the freshness and distinctiveness of Wacky Salad. The challenge was to strike a balance between creativity, clarity, and shelf impact to make Wacky Salad a memorable choice for consumers.

What We Did:

Creative Concept Development:

Collaborated closely with Wacky Salad to understand the brand identity and unique selling points.
Brainstormed creative concepts that aligned with the playful and fresh nature of the product.

Bold and Vibrant Design:

Utilized a bold color palette and vibrant imagery to make the package visually striking.
Incorporated playful and whimsical graphics that communicated the lively essence of microgreens.

Clarity in Communication:

Ensured clear and concise messaging on the package, highlighting key features such as freshness, variety, and health benefits.
Prioritized legible fonts and strategic placement of information to enhance consumer understanding.

Mock-ups and Testing:

Created realistic mock-ups of the designed packaging to visualize its appearance on store shelves.
Conducted consumer testing to gather feedback on the visual appeal and perceived freshness of the package design.

About the Branding

Wacky Salad needed to bring eyes on to their product. Standing out in a salad aisle can be difficult without separating yourself in some way. Bringing bright bold and fun colors, The Wacky Salad connects with it’s “Wacky” name.

Using the green of the peapods and the yellow of the sunflower, we can represent the product while also creating energy in color, then complimenting those colors with a deep purple and bright pink.

The typography is not uniform and brings playful angles to the designs. A salad that does not want or need to take itself too seriously, its good salad, make it fun!

Putting Fun into Salads

One of the main goals was to create something that would not only stand out, but would allow for additional materials and promotions to have the same fun and energetic feeling.

How It Went

The collaboration between Finden Marketing and Wacky Salad resulted in a package design that not only stood out on the shelf but also effectively communicated the product’s unique qualities.

Measurable Outcomes:

Increased shelf visibility, with Wacky Salad gaining prominence among competitors.
Positive consumer feedback on the design, indicating a strong connection between the visual appeal and the perceived freshness of the product.
Enhanced brand recognition and recall due to the distinctive and memorable packaging.
In conclusion, Finden Marketing’s creative and strategic approach successfully addressed the challenge of creating packaging that popped off the shelf for Wacky Salad. The bold design and playful elements contributed to increased consumer attention and, ultimately, the success of Wacky Salad in a competitive market.

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