About the platform
Facebook is one of the staple ad platforms. This simple yet effective platform allows any business the ability to advertise online without having to pay a fortune. Facebook was founded in 2004 by Mark Zuckerberg and incorporated its ad in late 2007. Since then it has become one of the big three in advertising and amasses a whopping $84.2 billion dollars every year. Facebook boasts over three million businesses advertise through their platform.
Facebook’s recommended minimum ad budget
At least $500 a month
Ad budgets can start within a few dollars a day. Our team recommends allotting a minimum of $500 a month for your Facebook ads to set a baseline of who’s interested. We then recommend growing that to start seeing big results. Our clients usually start seeing true results around the $2,500 to $5,000 a month range (this does vary by industry). If you would like a more detailed budget analysis, make sure to set up a free consultation with our team by clicking here:
Ease of Use
Relatively easy to get started – Without much training, any business owner can create an ad on Facebook. With that being said, creating an ad versus creating an effective ad are two different things. Trusting your budget to someone that spends every day managing it will usually bring better results for business owners and comes with a lot fewer headaches. We recommend working with an expert if you are looking for the best results. Below is an example of what the platform looks like.
What does it cost to work with an expert:
So, we keep bringing up how you should start working with an expert and you may be asking yourself “well I don’t have the budget to work with someone who’s going to charge me an arm and a leg”. Luckily many agencies offer extremely workable pricing for their ad management. Marketing agencies usually offer two pricing models for businesses. The first is a flat monthly fee, and the second is a percentage of the budget. The flat monthly fee varies by marketing agency, but this entails charging a flat price for everything no matter how much a company spends. This is great for companies that see high growth since the cost to manage stays the same.
On the other spectrum is when a marketing agency charges a percentage of the budget. This system is what Finden uses. We use this system because we believe that it’s the best way to promote the best product possible. The only way we grow is if your company grows. This system ranges between 5-25% depending on industry and budget and takes from only the amount you are spending on ads. So for example if you spend $2,000 a month on ads our management fee would be 20% and we would take $400 leaving our team of experts with $1,600 to spend.
The type of business we recommend using this ad platform
All Types of business – Unlike many ad platforms; Facebook works great for all business types (both b2b & b2c) and offers a wide variety of consumers to target. This is exceptionally great for b2c businesses.
Pro’s of Facebook Ad Platform
- Ability to create lookalike audiences
- Ability to start with low cost and grow
- Almost everyone is on Facebook
- You can pinpoint target your audience
- It’s a trusted platform
Con’s of Facebook Ad Platform
- It’s all about how much money you spend
- Facebook has been getting bad press recently
- Younger generations aren’t using Facebook as much
- Lack of attribution causes issues in full reporting
Conclusion:
Facebook is a great place for almost any business and should be a top option for said businesses. With budgets as low as a few dollars a day it really allows any business big to small the ability to get their name out there. With an experts help many businesses have continued to double their business through effective advertising. Want to learn more about other ad platforms that you could use? Make sure to click here to read one of our past blogs to learn all about the pros and cons of every major ad platform. To learn more about other ad platforms make sure to check out our blog here:
Want to learn more about how you can stand out using ads? Finden Marketing is Duluth, Minnesota’s leading Gen Z & Millennial marketing agency. With years of experience, hundreds of thousands of dollars managed, and a dedicated team we can help grow your business to its true potential. Our team offers a wide range of services, including PR, Branding, Content Creation, Paid Media, Graphic Design, and Web Development. With over 30 projects in the bag, Finden Marketing is becoming a staple marketing agency in Duluth, Minnesota. To learn more about Finden Marketing, check us out here, or visit us at our office in Duluth, Minnesota.
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