About the Google Ads platform
If you haven’t heard of Google ads you may be living under a rock. Nonetheless, Google is the powerhouse of advertising platforms and a great start for any business looking to grow via ads. Google was founded in 1998 and introduced its revolutionary ad platform to the world in 2000. Making over $147 Billion last year alone, Google ads are by far the most used out of all the platforms. To make this even more impressive in 2006 Google bought YouTube for a staggering $1.65 Billion in a stock for stock transaction.
Google’s recommended minimum ad budget
At least $1,000 a month.
This number varies drastically from business to business. Our team recommends meeting with an expert to discuss what budget would work best for you, and what strategy would be most effective for your growth.
Ease of Use
Leave it to the professionals – Google is the #1 advertising on the planet and has been for countless years. Our agency recommends that all businesses should start their ad journey with at least some of their budget going to Google. With that being said Google is not an easy platform to pick up and we recommend hiring a professional to manage your ads. This will allow you to see the best results and usually doesn’t cost a whole ton. For example, Finden Marketing charges our customers based on how much they spend and it ranges anywhere from 5-25% of the amount of ad budget we manage. This ad platform has the ability to put companies on the map and with experts’ help, it becomes lightyears easier.
What does it cost to work with an expert?
So, we keep bringing up how you should start working with an expert and you may be asking yourself “well I don’t have the budget to work with someone who’s going to charge me an arm and a leg”. Luckily many agencies offer extremely workable pricing for their ad management. Marketing agencies usually offer two pricing models for businesses. The first is a flat monthly fee, and the second is a percentage of the budget. The flat monthly fee varies by marketing agency, but this entails charging a flat price for everything no matter how much a company spends. This is great for companies that see high growth since the cost to manage stays the same.
On the other spectrum is when a marketing agency charges a percentage of the budget. This system is what Finden uses. We use this system because we believe that it’s the best way to promote the best product possible. The only way we grow is if your company grows. This system ranges between 5-25% depending on industry and budget and takes from only the amount you are spending on ads. So for example, if you spend $2,000 a month on ads our management fee would be 20% and we would take $400 leaving our team of experts with $1,600 to spend.
The type of business we recommend using the Google ad platform
We recommend that all businesses use Google ads and its ad platform. It’s a great way to show up when people Google your business and can bring a unique group of customers to your page that otherwise would never have found you.
Pro’s
- You can target a specific audience
- Easily measurable
- Works faster than SEO
- Outrank Competitors On The World’s Largest Search Engine
Con’s
- People trust organic results a lot more than the ads
- The best keywords are usually really expensive and don’t always convert
- There are so many tiny settings and tools within the platform to worry about that in order to see success you might as well hire a professional to do it
Conclusion:
Google is a great place for almost any business and should be a top option for said businesses. With budgets as low as a few dollars a day it really allows any business big to small the ability to get their name out there. Google also offers amazing free classes that teach you how to use their ad platforms. These can be found here: With an expert’s help, many businesses have continued to double their business through effective advertising. Want to learn more about other ad platforms that you could use?
Want to learn more about how you can stand out using ads? Finden Marketing is Duluth, Minnesota’s leading Gen Z & Millennial marketing agency. With years of experience, hundreds of thousands of dollars managed, and a dedicated team we can help grow your business to its true potential. Our team offers a wide range of services, including PR, Branding, Content Creation, Paid Media, Graphic Design, and Web Development. With over 30 projects in the bag, Finden Marketing is becoming a staple marketing agency in Duluth, Minnesota. With awards including the Duluth News Tribune Best of the Best, Upcity’s top digital marketing agencies, Goodfirms top 10 ad agencies in Minnesota, and Designrush’s top SEO agency in Minnesota.
To learn more about Finden Marketing, check us out here, or visit us at our office in Duluth, Minnesota. Make sure to stay in touch with us: Facebook | Instagram | LinkedIn | Website
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