About the TikTok ad platform
TikTok is one of the fastest-growing social media platforms on the planet. TikTok was founded in 2016 and brought in advertising in early 2019. Boasting a ridiculous amount of users, The TikTok ad platform is great for any business trying to attract young consumers. This platform is easy to set up, cheap, and offers a lot of great functions that other platforms don’t offer.
TikTok’s recommended minimum ad budget
At Least $500 a month.
As a newly added advertising platform, TikTok is trying to get more people to use their advertising. Because of this the price to enter is a lot lower than some other platforms on this list. To learn more about TikTok advertising make sure to click this link:
Ease of Use:
Leave it to the professionals – TikTok is the #1 new advertising platform on the planet. Our agency recommends that all businesses should start their ad journey with at least some of their budget going to TikTok. With that being said TikTok is not an easy platform to pick up and we recommend hiring a professional to manage your ads. This will allow you to see the best results and usually doesn’t cost a whole ton. For example, Finden Marketing charges our customers based on how much they spend and it ranges anywhere from 5-25% of the amount of ad budget we manage. This ad platform has the ability to put companies on the map and with experts’ help, it becomes lightyears easier.
Overall the TikTok platform is easy to set up, but easy to mess up and spend way too much. Again let a professional do the work and you will see incredible results.
What does it cost to work with an expert?
So, we keep bringing up how you should start working with an expert and you may be asking yourself “well I don’t have the budget to work with someone who’s going to charge me an arm and a leg”. Luckily many agencies offer extremely workable pricing for their ad management. Marketing agencies usually offer two pricing models for businesses. The first is a flat monthly fee, and the second is a percentage of the budget. The flat monthly fee varies by marketing agency, but this entails charging a flat price for everything no matter how much a company spends. This is great for companies that see high growth since the cost to manage stays the same.
On the other spectrum is when a marketing agency charges a percentage of the budget. This system is what Finden uses. We use this system because we believe that it’s the best way to promote the best product possible. The only way we grow is if your company grows. This system ranges between 5-25% depending on industry and budget and takes from only the amount you are spending on ads. So for example, if you spend $5,000 a month on ads our management fee would be 20% and we would take that portion leaving our team of experts with $4,000 to spend.
The type of business we recommend using this ad platform
We recommend that B2C / Product-based businesses use TikTok and its ad platform. It’s a great way to show up when people Google your business and can bring a unique group of customers to your page that otherwise would never have found you.
Pro’s
- Reach younger demographics
- Low barrier of entry for smaller advertisers
- A Huge Audience Base to Target
- Using as Own Branded Marketing Channel
- Higher possibility to become viral than other platforms
Con’s
- Advertising costs can balloon
- Low ad engagement
- Broad targeting (you can’t get as in-depth as other platforms)
- Creating an ad in time-consuming and different than other platforms
- Creating an ad that is relevant to young consumers is difficult (especially if you aren’t young)
Conclusion:
TikTok is a rising start for B2C businesses selling products and services. If you are just starting your advertising journey TikTok shouldn’t be the place to put your money. Rather we would recommend looking at Google or Facebook before starting with TikTok. Once you have created a brand name and have a baseline we recommend starting to slowly add ad spend to TikTok ads. These ad budgets may get a little more expensive, but with proper ad campaigns, many businesses have seen great success. With an expert’s help, many businesses have continued to double their business through effective advertising. Want to learn more about other ad platforms that you could use? Make sure to click here to read one of our past blogs to learn all about the pros and cons of every major ad platform.
Want to learn more about how you can stand out using ads?
Finden Marketing is Duluth, Minnesota’s leading Gen Z & Millennial marketing agency. With years of experience, over a million dollars of ads managed, and a dedicated team we can help grow your business to its true potential. Our team offers a wide range of services, including PR, Branding, Content Creation, Paid Media, Graphic Design, and Web Development. With over 50 projects in the bag, Finden Marketing is becoming a staple marketing agency in Duluth, Minnesota. With awards including the Duluth News Tribune Best of the Best and Upcity’s top digital marketing agencies. Finden also is listed in Goodfirms top 10 ad agencies in Minnesota and Designrush’s top SEO agency in Minnesota.
To learn more about Finden Marketing, check us out here, or visit us at our office in Duluth, Minnesota. Make sure to stay in touch with us: Facebook | Instagram | LinkedIn | Website
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