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a new visual strategy

Anderson & Hammack Logo

Anderson & Hammack

Anderson & Hammack Construction, an established player in the construction industry, recognized the need for a strategic rebranding and an enhanced online presence. The challenge was to modernize their image with a new logo while preserving the trust associated with their existing name and reputation. Additionally, the website required a complete overhaul to streamline the user journey for potential clients, making it both mobile-friendly and search engine-optimized.

Client

Anderson & Hammack

Deliverables

Brand Design | Website Design

The Challenge

In a dynamic construction environment, Anderson & Hammack Construction aimed to maintain a strong and trustworthy presence while adapting to contemporary design trends. The website, as a primary point of interaction for potential clients, needed to be not only visually appealing but also highly functional, providing a seamless experience for users navigating the construction services offered.

Anderson & Hammack Shirt Mockup

Solving The Problem

  • Logo Redesign:

    • Conducted a thorough analysis of the construction industry’s current design trends and competitors to identify opportunities for differentiation.

       

    • Collaborated closely with Anderson & Hammack Construction to conceptualize and create a new logo that retained elements of familiarity while embodying a modern and forward-thinking aesthetic.

       

  • Website Redesign:

    • Streamlined the website’s architecture to ensure a straightforward user journey for potential builders, from project exploration to contact initiation.

       

    • Implemented a responsive design, optimizing the website for mobile devices to cater to the on-the-go nature of the construction industry.

       

    • Integrated SEO strategies to enhance the website’s visibility on search engines, capturing relevant traffic.

       

  • User-Centric Design:

    • Prioritized user experience in website design, ensuring that information was easily accessible and the interface intuitive for users at various stages of the construction project exploration.

    • Conducted usability testing to refine the website’s design based on real user feedback, improving overall user satisfaction.

The Result

The collaboration between Finden Marketing and Anderson & Hammack Construction resulted in a successful rebranding effort and the development of a highly functional website. The new logo struck a balance between modernity and trust, resonating with both existing clients and potential partners. The website’s user-centric design, mobile optimization, and SEO enhancements contributed to a more efficient and engaging online experience for visitors.

Measurable Outcomes:

  • A 25% increase in website engagement within the first two months post-launch.

  • Improved search engine rankings, with Anderson & Hammack Construction appearing prominently for relevant construction-related keywords.

  • Positive feedback from clients and stakeholders, indicating a strengthened brand perception and enhanced online presence.


In summary, Finden Marketing’s strategic approach not only brought Anderson & Hammack Construction into the contemporary construction landscape but also positioned them as a trusted and accessible partner for potential clients, contributing to their continued success in the industry.

 

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