Graphic Design
Website Design Online Ads SEO Social Media Public Relations
Chilly Billy's
Chilly Billy's needed assistance in refreshing their brand and expanding their reach to new audiences. They sought help with creating a more engaging social media presence, updated branding, and marketing strategies to support their growth and drive customer engagement.
CHALLENGE
Despite its local popularity, Chilly Billy's faced the challenge of standing out in a competitive market while trying to scale its business. They needed to modernize their branding and marketing efforts to appeal to a broader audience, establish a cohesive identity across multiple locations, and engage with both new and returning customers online and in person. Additionally, they were seeking to double their revenue and expand to a new location, which required a strategic marketing plan that could deliver measurable results.
What We Accomplished:
Finden Marketing partnered closely with Chilly Billy’s to execute a comprehensive branding and marketing overhaul. This included:
Brand Refresh: We updated their visual identity and messaging to better align with their growth goals while maintaining the fun, friendly atmosphere that customers loved.
Social Media Strategy: We revamped Chilly Billy's social media presence, focusing on creating engaging content that showcased their unique offerings, such as acai bowls and frozen yogurt, while building a stronger connection with their community.
Targeted Campaigns: Through seasonal promotions, event marketing, and customer engagement initiatives, we helped them reach new audiences and strengthen their relationship with existing customers.
Website Enhancement: We improved the functionality and aesthetics of their website, making it easier for customers to find information about menu items, locations, and events, driving more traffic and online engagement.
Other Tasks We Accomplished
Finden Marketing accomplished a variety of tasks for Chilly Billy's, including designing eye-catching posters, creating branded items like apparel and packaging, and developing impactful signage for all locations. We ensured that every brand element, from color schemes to fonts, was consistent across all touchpoints, helping to solidify Chilly Billy's identity. By integrating these cohesive brand elements, we enhanced the customer experience both online and in-store, reinforcing their community-focused and fun atmosphere.
Creating Content That Intrigues
Our team created content that intrigued and engaged Chilly Billy's audience by tapping into the playful, community-driven essence of the brand. We developed captivating social media posts, enticing visuals of their rotating frozen yogurt flavors and acai bowls, and interactive event promotions that sparked curiosity. Through strategic storytelling, we showcased seasonal specials, trivia nights, and behind-the-scenes moments, which drove both online engagement and in-store visits. Each piece of content was carefully crafted to feel fresh and relevant, strengthening customer relationships and enhancing Chilly Billy's local presence.
The Results:
With Finden Marketing’s support, Chilly Billy’s successfully achieved its growth goals:
100% Revenue Growth: Chilly Billy’s doubled its revenue, driven by enhanced brand visibility and strategic marketing efforts.
Expansion to New Location: The business opened a new location, increasing its footprint in the Duluth community.
Improved Customer Engagement: Social media engagement and foot traffic saw a significant increase, thanks to targeted campaigns and a refreshed online presence.
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