As a new player in the fencing industry, Goodway Fencing needed to make an impact with a cohesive visual identity that would resonate with both residential and commercial clients. This required developing a logo, color scheme, typography, and graphic elements that could be used across digital platforms, print materials, and on-site branding. The goal was to create a brand that felt both modern and timeless, appealing to a broad range of customers while highlighting Goodway’s commitment to quality.
CHALLENGE
Goodway Fencing, a new startup in central Minnesota, needed to establish a brand identity that would set the tone for its market entry. As a company focused on delivering high-quality fencing solutions, Goodway aimed to build a brand that conveyed professionalism, durability, and trustworthiness from the outset. The challenge was to create an initial brand identity that would make a memorable impression and differentiate Goodway in a competitive market.
What We Accomplished:
We began by conducting a branding workshop with the Goodway Fencing team to understand their vision, values, and goals. With this foundation, we designed a logo that combined clean lines with an emblematic symbol of strength and security, representing the company’s core offerings. We selected a color palette of deep forest green and metallic silver, chosen to evoke a sense of stability and trust while reflecting the natural and durable aspects of the fencing industry. The typography featured bold, sans-serif fonts that reinforced the company’s modern yet reliable image. Our graphic design extended to business cards, brochures, and vehicle wraps, ensuring a consistent look across all brand touchpoints.
Other Tasks We Accomplished
Conducted a branding workshop with the Goodway Fencing team to understand their vision, values, and market goals.
Designed a clean, modern logo incorporating elements of strength and security, aligning with Goodway’s core offerings.
Developed a color palette featuring deep forest green and metallic silver to evoke a sense of stability, trust, and connection to the natural environment.
Chose bold, sans-serif typography to create a contemporary yet approachable feel that complements the logo.
Designed custom graphic elements, including icons and patterns, for use in marketing materials such as business cards, brochures, and vehicle wraps.
Applied branding consistently across digital and print platforms, ensuring a unified look that reinforces Goodway Fencing’s professional image.
Creating Content That Intrigues
Creating content that intrigues is about capturing attention and holding it with storytelling that resonates. It means crafting messages that pique curiosity, spark emotions, and provide value to the audience. To do this, it's essential to understand your audience deeply—their interests, pain points, and what excites them. A mix of strong visuals, compelling headlines, and engaging narratives helps create a connection and draws readers in. Whether through blogs, social media, or videos, the goal is to leave your audience wanting more, encouraging them to explore further, engage with your brand, and ultimately take action.
The Results:
The initial branding launch positioned Goodway Fencing as a professional and trustworthy provider in the fencing industry. The modern logo and consistent visual identity helped the company quickly establish a presence in the market, with positive feedback from clients who appreciated the brand’s polished and professional appearance. The branding has played a key role in building credibility and attracting early leads. The image of the final product (as shown) captures the strong, cohesive branding that embodies Goodway Fencing's values and market aspirations, showcasing the logo and promotional materials that resonate with the brand's message of quality and reliability.
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