Wedding Videographers

Client

Infinite Film

Deliverables

• Website Design

Infinite Film

Infinite Film is a wedding videography business that captures special moments with cinematic storytelling. While the quality of their work was well-regarded, they were struggling to attract new clients due to poor search engine visibility. Despite having a beautifully designed new website, Infinite Film wasn't showing up in search results, leading to lost opportunities. They reached out to Finden Marketing to improve their SEO and help them reach couples planning their weddings.

CHALLENGE

Infinite Film's main challenge was low visibility in search engine rankings, despite the launch of a new website. The site was not optimized for search, which limited their ability to attract new clients organically. The wedding videography market is competitive, and without effective SEO, Infinite Film was missing out on potential leads from couples searching for videography services. They needed a strategy that would improve their rankings, increase traffic, and convert visitors into clients.

Showcasing Luxury

Finden Marketing took a comprehensive approach to improve Infinite Film’s online visibility and SEO. Our actions included:
SEO Audit and Optimization: We conducted an in-depth SEO audit of Infinite Film’s new website to identify key issues, such as missing meta descriptions, ineffective keyword usage, and slow page load times. We then optimized the site by implementing targeted keywords, improving page structure, and enhancing meta tags to align with SEO best practices.
Content Creation: We created SEO-friendly content that showcased Infinite Film's wedding videography services, focusing on high-traffic keywords like "wedding videographer," "cinematic wedding films," and "Minnesota wedding videography." This helped attract couples searching for videographers in their area.
Local SEO Strategy: To further improve their visibility, we developed a local SEO strategy by optimizing their Google My Business profile, adding location-specific keywords, and encouraging clients to leave reviews. This strategy helped Infinite Film rank higher in local search results.
Backlink Building: We implemented a backlink-building strategy by securing guest posts and mentions on relevant wedding planning and videography blogs, further boosting the site’s domain authority and SEO rankings.

our Results

Through our SEO efforts, Infinite Film saw a significant improvement in their online visibility and business growth:
Increased Search Rankings: Infinite Film's website moved from obscurity to appearing on the first page of search results for several key wedding videography-related terms, significantly improving their online presence.
Higher Web Traffic: Website traffic increased by 45%, with a substantial boost in organic visitors finding Infinite Film through search engines.
More Client Inquiries: The improved SEO led to a noticeable increase in client inquiries and bookings, as couples planning weddings were able to discover Infinite Film more easily.
Local Search Dominance: The local SEO strategy helped Infinite Film become a top result for searches related to wedding videographers in Duluth, resulting in more local clients.
By addressing their SEO challenges and implementing targeted strategies, Finden Marketing helped Infinite Film enhance their visibility, attract more clients, and grow their business in the highly competitive wedding videography market.

Building a Stunning Website

A key component of our work with Infinite Film was optimizing their new website to improve search engine rankings and user experience. We conducted a full SEO audit, identifying issues like missing metadata, weak keyword integration, and poor site structure. After addressing these problems, we revamped the website’s content, incorporating high-traffic keywords related to wedding videography. Additionally, we improved the overall site navigation, making it easier for users to explore Infinite Film's portfolio, learn about services, and request quotes. The result was a highly optimized, user-friendly site that not only ranked higher in search results but also provided a seamless experience for potential clients.

Mobile Matters!

Recognizing the growing importance of mobile search, we placed a strong emphasis on optimizing Infinite Film’s website for mobile users. We ensured the site was fully responsive, with fast load times and an intuitive layout tailored for smaller screens. We also optimized mobile SEO by implementing AMP (Accelerated Mobile Pages) and ensuring key elements like contact forms and galleries loaded quickly and correctly. This focus on mobile helped Infinite Film capture more leads from couples searching for wedding videographers on their phones, leading to an increase in inquiries and bookings through mobile traffic.

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