Adventurers Await at the intrpeid

Client

The Intrepid Boutique Hotel

Deliverables

Branding
Graphic Design
Website Design
SEO
Social Media
Public Relations

The Intrepid Boutique Hotel

The Intrepid is a boutique hotel located in downtown Duluth, offering an affordable yet stylish lodging option for travelers seeking comfort and convenience in the heart of the city. As a new hotel in a competitive market, The Intrepid needed to establish its identity, attract guests, and differentiate itself from other accommodations in the area. The hotel’s mission was to offer a unique, local experience while maintaining affordability and quality.

What Our Client Was Facing:

The primary challenge for The Intrepid was creating a distinctive brand that could capture the attention of both tourists and locals. With several well-established hotels in the downtown area, The Intrepid needed to stand out as a boutique option offering personalized service and a unique experience. Additionally, the hotel required a comprehensive marketing strategy to reach its target audience, build brand awareness, and drive bookings in a competitive hospitality market.

What We Accomplished:

Finden Marketing took a full-stack approach to position The Intrepid as a boutique destination in downtown Duluth. Our actions included:
Brand Development: We created a fresh and inviting brand identity that reflected The Intrepid’s local roots and boutique vibe. This included designing a modern logo, selecting a color palette, and crafting messaging that highlighted the hotel's uniqueness and affordability.
Website Creation: We developed a responsive, easy-to-navigate website for The Intrepid, showcasing the hotel’s rooms, amenities, and proximity to Duluth’s attractions. The site was designed to make the booking process seamless and user-friendly, with strong visuals and engaging copy.
Content Creation: To support the brand, we developed high-quality content, including blogs, social media posts, and promotional materials that emphasized The Intrepid’s boutique experience and local flair. We also produced professional photography and videography to showcase the hotel’s design and amenities.
Social Media and Advertising: We managed all social media channels for The Intrepid, creating targeted campaigns to drive awareness and bookings. Through engaging posts, partnerships with local businesses, and paid advertising, we built a loyal online following and positioned the hotel as a go-to option for affordable luxury in Duluth.

A Showcase of the Work:

Finden Marketing executed a full-scale marketing campaign for The Intrepid, covering every aspect from branding to content creation and digital advertising. We developed a user-friendly website, produced engaging content like blogs and social media posts, and managed targeted campaigns that captured the attention of both tourists and locals. Our efforts included high-quality visuals and partnerships with local businesses to enhance The Intrepid’s boutique appeal. As a result, the hotel experienced a significant boost in bookings, improved brand recognition, and strong engagement across social media platforms. This comprehensive campaign successfully positioned The Intrepid as a standout option for affordable luxury in Duluth’s hospitality market.

Branding That Shines:

Finden Marketing crafted a distinctive brand identity for The Intrepid, a boutique hotel in downtown Duluth, ensuring it stood out in a competitive market. We developed a modern logo, a warm and inviting color palette, and messaging that reflected the hotel’s local roots and stylish yet affordable offerings. The branding emphasized The Intrepid’s boutique vibe, focusing on personalized service, a unique guest experience, and the charm of downtown Duluth. This cohesive brand identity positioned The Intrepid as the go-to choice for travelers seeking an affordable yet memorable stay in the heart of the city, effectively differentiating it from other hotels in the area.

The Results:

Through our comprehensive marketing efforts, The Intrepid quickly gained traction in the local hospitality market. The results included:
Increased Bookings: The Intrepid saw a significant rise in direct bookings through its website, particularly from travelers seeking a boutique experience at an affordable price.
Brand Recognition: The hotel became a well-recognized name in downtown Duluth, known for its stylish accommodations and local charm. Our branding efforts successfully differentiated The Intrepid from its competitors.
Improved Online Presence: The new website and social media campaigns attracted a strong following, driving traffic and inquiries, with guests praising the hotel’s unique boutique atmosphere and affordability.
Positive Customer Feedback: Guests consistently left positive reviews, highlighting the personalized service, stylish design, and local feel that The Intrepid offers.
Through strategic branding, engaging content, and targeted marketing, Finden Marketing positioned The Intrepid as a standout boutique hotel in downtown Duluth, attracting both tourists and locals with its unique charm and affordable luxury.

Marketing built around you.

We build marketing around your brand and not our own. Think of Finden Marketing as your own marketing team with a focus on your success and building your business.

Other brands we've worked with

Finden Marketing is an award-winning digital marketing agency based in Duluth, Minnesota. With a full suite of services, Finden can help you with branding, content creation, copywriting, social media, website design, and more. Choose the local option and discover why hundreds of businesses have chosen Finden for their marketing needs.

Contact Info

©2025 Finden Marketing Group. All Rights Reserved.

Privacy Policy | Accessibility Statement | Questions?

;