It’s that time of year again. Every marketing team is ramping up their online/offline efforts to get consumers to purchase the best deal of the year. A lot of businesses have completely thrown these two dates out the door to offer early access, month-long deals, etc. The allure of what BF/CM (Black Friday/Cyber Monday) used to be is mostly diminished. Gone are the days of heading to Kohl’s after a cheeky afternoon slice of pie and freezing in the elements. So spoiler alert, the two dates are somewhat irrelevant, but that shouldn’t stop you from capturing the uplift of traffic based on expectations for those two days. It’s truly up to you to decide which day is better for you, but as deals blend outside of the two dates, extended marketing efforts become more critical to the success of your promotions.
Regardless of your vertical in business, people typically expect a deal. We still see a lot of people waiting for the BF/CM weekend to purchase, but there is a lot of window shopping and early sales that can happen if deals are extended. With people perusing sales leading up to the event, the conversion rate (CVR) on goods and services tends to drop drastically. With CVR being low leading up to the weekend, marketing efforts are extremely relevant in getting your message out. Your return on investment during the lead-in period will likely be much poorer than your usual results, but those efforts will pay dividends during the weekend.
So What’s the Answer?
The answer is, well, both! Depending on your business and the way you sell your products, Black Friday and Cyber Monday may be extremely important for your consumers. Another important day would be Small Business Saturday. If you are a small business, well then Small Business Saturday may be more important. If you are a brick-and-mortar location then Black Friday may be more important. Lastly, if you are an e-commerce or online store then Cyber Monday may be more important to you. The big thing is to find your buyer and market to them! Just like any situation, there isn’t one right answer, it all depends on your business and who your business is trying to sell to.
There is a lot of noise that picks up this time of the year. Every business is grasping for attention with large red signs indicating major price cuts. It can feel difficult to emerge from the metaphorical dust being created with a solid Q4, but with proper marketing efforts, messaging and solid offers, we are confident that you can do it! Feel like you’re not capturing the Q4 rush as well as you hoped? Reach out to hello@findenmarketing.com for a free marketing consultation and we can help steer your business in the right direction.
Who is Finden Marketing
Finden Marketing is an award-winning Marketing agency headquartered in Duluth, Minnesota. Finden specializes in helping new and established businesses connect to Gen Z & Millennial demographics using out-of-the-box ideas. With a core belief that marketing shouldn’t cost an arm and a leg, Finden Marketing boasts prices that businesses can actually afford and offers an entire marketing team for $3,000/month. Our team offers a wide range of services, including PR, Branding, Content Creation, Paid Media, Graphic Design, and Web Development. Furthermore, Finden Marketing has become a staple marketing agency in Duluth, Minnesota. With awards including the Best Consulting Firm in Duluth, Best Graphic Designer in Duluth, Best Website Designer in Duluth, Best of Minnesota, and more Finden Marketing is here to help you with your marketing needs. Get your free business consultation to see how you can grow your business through marketing, today.
Thanks for reading Black Friday or Cyber Monday Which is More Important? To learn more about Finden Marketing, Thanks for reading! To learn more about Finden Marketing, check us out here, or visit us at our office in Duluth, Minnesota.
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