Black Friday or Cyber Monday, Which is More Important?
It’s that time of year again. Every marketing team is ramping up their online/offline efforts to get consumers to purchase the best deal of the year. A lot of businesses have completely thrown these two dates out the door to offer early access, month-long deals, etc. The allure of what BF/CM (Black Friday/Cyber Monday) used […]
How to Create an Advertising Budget
If we had a dollar for every time someone asked us, “how much should we spend on advertising?”, we would have a pretty sweet advertising campaign. In all seriousness, most people we interact with will benefit from advertising their business, but that’s too vague, right? There are many items that need to be in order […]
Client Showcase: NorthShore Inline Marathon
As the 2022 NorthShore Inline Marathon is set to commence on Friday our team couldn’t think of a better topic for this week’s article. Finden Marketing has had the pleasure of working with the NorthShore Inline Marathon (NSIM) for two years now starting in 2021. This article will go over who they are, what we […]
How to Market Your Business During the Summer Rush
The Summer is a magical time. The weather is warm, people are out and about, and for many businesses, it’s the busiest time of the year. In today’s blog, our team will break down 5 things that you NEED to do to market your business to maximize the summer rush. These are tried and true […]
Google vs Bing: What Platform Should You Advertise On
While Google has essentially become a frequently used verb in the English language, it’s “competitor”, Bing often gets overlooked. Rightfully so with Google capturing almost all of the search voluming compared to other search engines. With a search engine touting that much power, why would you consider advertising on Bing in 2022? Here are some […]
How To Step Up Your Google Ads Account Effectively
What platform is best?? So many clients we talk to hammer on this question. The truth is any platform can be great. But it has to be a good fit for your goals. TikTok is great for visibility, Facebook is great for traffic, and Google can pick up the rest. They all work together when […]
How to Maximize Your Results With Google Ads In 2022
As 2022 brings more challenges than ever to advertisers on every channel, results still need to ensure the lights stay on. While the internet moves away from cookies, Apple restricts data and privacy is top of mind for tech giants, we are left with major hurdles to overcome. But it can be done! When it […]
Best Certifications for When You Are Learning Google Ads
Getting started in the world of online advertising can be tough. The ever-changing landscape, complicated algorithms, and unique features make it a skill that needs constant updating. With that being said, getting good at online advertising can allow you to achieve a 6-figure salary and can allow you the freedom many people seek. The biggest […]
Ads For Beginners: A Guide To The TikTok Ad Platform
About the TikTok ad platform TikTok is one of the fastest-growing social media platforms on the planet. TikTok was founded in 2016 and brought in advertising in early 2019. Boasting a ridiculous amount of users, The TikTok ad platform is great for any business trying to attract young consumers. This platform is easy to set […]
Ads For Beginners: A guide to the Instagram Ad platform
About the platform Instagram is a social media platform that focuses on visual storytelling including videography and photography. Founded in 2010, Instagram has become a powerhouse for visual creators boasting over a billion active users. Instagram first added its ad platform in November of 2013 after Facebook purchased the company in early 2012 for a […]
The Best Tips and tricks to getting your story published
Are you a small business owner trying to get your business in front of thousands of potential buyers? Do you (like thousands of other businesses) not have the budget to pay for ads? Well, our team at Finden Marketing has the solution for you! Public Relation (also known commonly as PR) is a free marketing […]
Ads For Beginners: A Guide To The Facebook Ad Platform
About the platform Facebook is one of the staple ad platforms. This simple yet effective platform allows any business the ability to advertise online without having to pay a fortune. Facebook was founded in 2004 by Mark Zuckerberg and incorporated its ad in late 2007. Since then it has become one of the big three […]
How To Pick The Right Ad Platform For Your Business
Written By: Andrew Weisz | CEO, Finden Marketing The world of digital marketing has exploded in the last 10 years. This has left many business owners with the question “how should I market my business?”. This is an extremely common question that almost every business owner will ask themself. To find this answer, our team […]
How to Prepare Your Facebook Ads for iOS 15
iOS 15 is here as of the 20th and it’s causing us media buyers heck. Apple is cornering the ad market in the name of user privacy and the results have shown. We have a downloadable PDF from Facebook on their response to iOS 14+ if you want to jump to it here. Whether you […]
Marketing Certifications Every Young Professional Needs To Have
Gone are the days of specializing in one facet of marketing is enough. The demand for marketers continues to grow while the demand for great marketers is increasingly becoming smaller. Advancements are made every week. New programs, tactics, and trends constantly and we need to be on top of them all while managing our client’s […]
How To Make A Great Ad
American advertising, and global for that matter, is a part of everyday life. We are inundated with companies selling the latest and most outstanding products or services from morning to evening. To some, they are just something that may or may not occupy our time while we are waiting for our video to load. To […]
How to Use Your Location to Grow Your Company
Living in the beautiful city of Duluth, Minnesota has its perks. With the ample amount of attractions, nature, and historic buildings, Duluth is an amazing city to both live and work in. Luckily this is the case for many cities across the country, and it can create a stream to success if your company capitalizes […]
23 Hard Truths About Doing Your own Marketing
If you are reading this probability has it you’re probably an entrepreneur who has just recently started their own business or is growing said business. I want to start by congratulating you on making that big jump and creating something from nothing. We wrote this article with you in mind and will go over common […]
From Instagram Ads to a SuperBowl Commercial, How This Soap Brand Grew to Unforeseeable Heights Using New School Advertising
Dr. Squatch, an organic soap company based out of California, has made its way into the bright lights. Founded in 2015, Squatch has seen miraculous growth going from a small brand to one with over 310,000 followers on Instagram alone. A brand founded to “fight big soap” has become a commercial lover’s best friend due […]
