CrudCloth was a young startup and needed some new packaging that really POPPED. Being a one-man show on a shoestring budget CrudCloth needed some marketing help. Their company was missing key marketing elements including social media content, public relations, videography, and photography. Luckily Finden Marketing was perfect for the job. CrudCloth is a one-of-a-kind product like nothing else on the market. Their patented shower-in-a-bag is perfect for any camping trip, dirty job, or outdoor event. With a mix of e-commerce alongside traditional retail, CrudCloth had an interesting battle of growing sales on both fronts.
The Finden Marketing team worked alongside company founder Tim White to ensure our new marketing strategies aligned with his overall vision for the brand. Our designers came together with Tim to create the new packaging (showcased below). With the goal of a bold design that stands out on shelves, our designers created packaging with a light blue and white motif. From there, our team took the product and went on multiple shoots across the world to get some unique shots of using the product. We took the new product design and the videography and photography and connected it with social media to grow intrigued about the product. Lastly, we worked with news channels across Minnesota to showcase the product in articles, blogs, and news stories. The results were fantastic. With package design that pulls the eye, reporters were quick to pick up the company and CrudCloth was featured in over 20 news articles.
Tim had this to say about Finden Marketing “The team at Finden Marketing has been like a member of the Crud Cloth team. They’ve been as passionate and creative about growing our brand as I have been as the founder. The packaging, photography, videos, and brand message have been super helpful to take our brand to the next level. Thank you!”
