History brought to life

Client

• The Depot Foundation

Deliverables

Brand Design
Website Design
Graphic Design

The Depot Foundation

The Depot Foundation was looking to create a new brand that reflected their values and brought their images into a new age.

CHALLENGE:

The Depot Foundation, based in Duluth, Minnesota, approached Finden Marketing with a significant challenge. The organization needed a comprehensive rebranding strategy and a modern website to enhance its online presence. The existing brand lacked a contemporary appeal, and the website was outdated, hindering the foundation’s ability to effectively communicate its mission and engage with the community.

Context:

Finden Marketing understood the importance of creating a brand and website that not only reflected the Depot Foundation's values but also resonated with the local community. Duluth, with its unique culture and history, required a design that would be instantly recognizable and evoke a sense of connection among residents. The challenge was not only to revitalize the brand but also to ensure a seamless user experience on the website, optimizing it for mobile devices and search engines.

Creative Action:

Brand Revitalization:

Conducted extensive research into Duluth’s cultural and historical elements to identify key visual cues.
Collaborated with the Depot Foundation to define a new brand identity that captured the essence of Duluth while aligning with the foundation’s mission.

Website Development:

Designed a sleek and intuitive website with a mobile-friendly interface.
Implemented SEO best practices to improve the website’s visibility on search engines.
Prioritized user experience, ensuring easy navigation and accessibility for diverse audiences.

Community Integration:

Engaged with local stakeholders, incorporating their feedback into the design and branding process.
Conducted user testing to ensure the website met the needs and preferences of the target audience.

Selecting the Identity

The board wanted to move forward with the direction that best told their history. Using simple shape structures to create a visual outline of the building. This direction was unanimous among the board with a golden and trustful blue color palette.

Finalizing the Brand

The result of this collaborative effort is a final brand identity that encapsulates the story of The Depot Foundation. It brings together the architecture and history with the new and exciting things that the foundation is doing." Our team at Finden Marketing is proud to have crafted a brand that not only meets the brief but also extends an invitation to the community to jump in and engage with the foundation and all of their programs.

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