While Google has essentially become a frequently used verb in the English language, it’s “competitor”, Bing often gets overlooked. Rightfully so with Google capturing almost all of the search voluming compared to other search engines. With a search engine touting that much power, why would you consider advertising on Bing in 2022? Here are some pros and cons of advertising on Bing.
Pros
- Much cheaper CPC’s. Since there are less eyes on the Bing search engine, there is less competition. Businesses of any size would find this appealing.
- Cheaper ads also tends to lead to profitable advertising campaigns.
- Ability to advertise on AOL, Yahoo and other partner sites. This allows you to cast an even wider net.
Cons
- While it is cheaper to advertise on Bing, there is less search traffic. So there is a chance that it is cheaper, but it can also be seen by less eyes. In an ideal world, this isn’t necessarily a con. Moreso an addition to your advertising strategy to help sweep up extra impressions.
- Way less expansive features. Google’s bankroll allows for a myriad of more features that are released. While you can export Google Ads to Bing, results may vary based on functionality within the platform and how Bing indexes search. Again, not necessarily a con, but more of a roadblock that, with the correct intention, will only benefit your campaign.
Regardless of how you look at the platform, advertising on Bing is a great opportunity to expand into. Especially with the ability to import your ads straight from Google. With a low barrier to entry and lower costs involved, advertising on Bing in 2022 can be a great resource for your company.
Who is Finden Marketing?
Finden Marketing is Duluth, Minnesota’s leading Gen Z & Millennial marketing agency. With years of experience, over a million dollars of ads managed, and a dedicated team we can help grow your business to its true potential. Our team offers a wide range of services, including PR, Branding, Content Creation, Paid Media, Graphic Design, and Web Development. With over 50 projects in the bag, Finden Marketing is becoming a staple marketing agency in Duluth, Minnesota. With awards including the Duluth News Tribune Best of the Best and Upcity’s top digital marketing agencies.
Thanks for reading how to set up Google Ads account effectively
To learn more about Finden Marketing, check us out here, or visit us at our office in Duluth, Minnesota. Make sure to stay in touch with us: Facebook | Instagram | LinkedIn | Website
