In today’s world of marketing, SEO can be one of the most important things to help get a business to the next level. With so many consumers turning to online platforms to find services and products being on the top of those lists can help your company skyrocket. Our team has made it our passion to do this for businesses and has helped businesses small and large get to the first page for their listings. We took some of our favorite tactics and showcased them in this blog to help you with these SEO tips. These are some easy tactics businesses can use to help get themselves to stand out in today’s aggressive online marketplace.
Plan and set Keywords that you want to grow
Creating a marketing plan should always be step one when creating an SEO growth strategy. This plan should include a wide range of things including target market, SWOT, and a list of keywords that you are trying to target. Keywords are a word or phrases that a consumer would use when searching your product. An example of this would be someone searching “Duluth Marketing Agency” and having us show up. Creating a list of your dream keywords allows your marketing team to strategically create content that would boost said keywords.
We recommend creating a list of 15-20 keywords that you want to grow to be on the first page. Depending on your size you want to make them attainable. If you are a custom unicorn t-shirt brand getting on the first page of “shirts” may be unattainable. Getting on the first page of Unicorn Shirts will be a much more attainable goal.
Wondering where you are currently with keywords? Check out this SEO checker from the Hoth. This free tool lets you showcase where you show up and for what keywords.
Start using HARO
HARO is a magical tool for anyone trying to grow their SEO. This platform brings together millions of reporters across the country who are looking for matter experts to state their thoughts on a wide variety of topics. We use this with every one of our clients and have seen articles on CNN, Fox, Country Living, and more. The best part? IT IS FREE!
Want to learn more about HARO? check out their website right here:
Stay consistent with posting your blogs
Creating a consistent posting schedule for your blogs is a sure-fire way to grow your SEO. Our team recommends creating a weekly blog that pinpoints the keywords you identified in part one of this blog. We recommend writing anywhere from 500-2000 words and focusing heavily on getting your point across for whatever topic you want to discuss. Make sure to add some fun backlinks to help boost your SEO even more.
To see how we do our blogs make sure to check out our blog page on our website!
Do monthly website Audits
One of the most important of our SEO tips is checking up on your website every month can be an easy way to keep all of your hard work working for you. Like many things websites need to be tuned and can get out of date if not maintained or managed. This can be easily avoided by doing a website audit. This includes running through your website and making sure all of your links work, that the pictures all show up and that it doesn’t take too long to load. We also recommend going into the backend of your website (if you use WordPress) and making sure all of your plugins are up to date. This will help with your customer journey, therefore, helping relevancy and growing your SEO presence.
Get on as many online listings as possible
Now this one may be the easiest thing you can do when trying to grow your SEO. Online listings are platforms where consumers can go when looking for a certain product or service. These include websites like Yelp, Angie’s, Upcity, and more. They do wonders for creating relevancy. Our recommendation is to search the keywords you want and get on any online listing that shows up on that page. For example below is what shows up when someone googles “marketing agency near me”. Upcity is the first thing to show up. Getting on this list can help get you to the next level in your listing. Also the best part, most of these are absolutely free!
Create a business outline to finish your blogs
Like you will see at the end of this blog, having a sign-off statement helps you curate your top keywords and input them into your writing every time you write a blog. For us the keywords “marketing Duluth”, “Fullstack agency”, and “paid media” were big for our growth so we made sure to add them. Create a nice paragraph and input keywords to see great success in growing your SEO.
Get in the news
The last of our SEO tips on this list is possibly the most difficult, but also the most rewarding. Getting in the news can really help secure your business as a reputable source thus leading to a higher ranking with search engines. The difficult part about it is finding newsworthy information for the press to pick up. The big question you should ask yourself is would the general public benefit from knowing about this, if yes write a press release and send it to your friends at the press. If not, keep thinking until you find something.
These are some of our favorite SEO tips. Have another you think people should know about? Make sure to let us know!
Finden Marketing is Duluth, Minnesota’s leading Gen Z & Millennial marketing agency. With years of experience, over a million dollars of ads managed, and a dedicated team we can help grow your business to its true potential. Our team offers a wide range of services, including PR, Branding, Content Creation, Paid Media, Graphic Design, and Web Development. With over 50 projects in the bag, Finden Marketing is becoming a staple marketing agency in Duluth, Minnesota. With awards including the Duluth News Tribune Best of the Best and Upcity’s top digital marketing agencies. Finden also is listed in Goodfirms top 10 ad agencies in Minnesota and Designrush’s top SEO agency in Minnesota.
To learn more about Finden Marketing, check us out here, or visit us at our office in Duluth, Minnesota. Make sure to stay in touch with us: Facebook | Instagram | LinkedIn | Website
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