If you’re wondering how your website is performing and whether it’s helping or hurting your business, a website health audit is the answer. Think of it as a wellness checkup for your online presence. At Finden Marketing, we’ve helped many businesses across Duluth and beyond keep their websites in top shape, and we’re here to share some easy steps to get started. Whether you’re tech-savvy or just learning the ropes, this guide will walk you through the process—no fancy jargon, just clear steps. Thank you for reading about how to do a website health audit. As website designers in Duluth, we are proud to offer this service for free to any business that wants one.
Why Do You Need a Website Health Audit?
Your website is often the first impression people have of your business. If it’s slow, hard to navigate, or doesn’t show up on Google, you could be losing customers. A website health audit helps you identify issues like poor SEO, slow load times, or broken links that may be affecting your website’s performance and user experience.
Step 1: Check Your Website Speed
First things first—how fast is your website? People don’t like waiting for pages to load, and search engines like Google don’t either. A slow website can hurt your search rankings and turn visitors away.
How to check: Use free tools like Google’s PageSpeed Insights or SEMrush’s Site Audit. These tools will tell you if your site is fast or slow and what’s causing any delays (think large images or too much code).
Step 2: Review Mobile Friendliness
With more people browsing the web on their phones, your site needs to look great and function smoothly on mobile devices. If your website isn’t mobile-friendly, you might be missing out on a big chunk of potential customers.
How to check: Google offers a free Mobile-Friendly Test, or you can review your mobile performance through SEMrush’s tools. This will show you if your site is easy to navigate on a smaller screen and what needs fixing.
Step 3: Assess SEO Health
Search Engine Optimization (SEO) is what helps people find your site on Google. A website health audit should always include an SEO review to see if your site is properly optimized for search engines. This involves checking things like keyword usage, meta descriptions, and alt text for images.
How to check: Use SEMrush’s SEO Audit to run an audit on your website. You’ll get insights into how your pages rank, which keywords you should focus on, and any missing tags that could improve your visibility in search results.
Step 4: Scan for Broken Links
Broken links are frustrating for users and bad for SEO. They can also hurt your website’s credibility. During your audit, you want to find and fix any links that lead to nowhere.
How to check: Use SEMrush’s site audit tool or a free online Broken Link Checker to scan your website for any broken or dead links. It will highlight any pages with errors, so you can easily fix them.
Step 5: Evaluate User Experience (UX)
Is your website easy to use? A good user experience (UX) means visitors can find what they’re looking for quickly and easily. Poor UX can lead to high bounce rates, meaning people leave your site without interacting with it.
How to check: Test your website yourself—try navigating like a visitor. Are menus easy to find? Are buttons clear? You can also gather feedback from real users or use tools like Hotjar to analyze how visitors interact with your site.
Step 6: Review Security Features
Keeping your site secure is a must, especially if you handle customer data. A secure website not only builds trust with visitors but also improves your Google ranking. The most basic security check is making sure you have HTTPS, not just HTTP, in your URL.
How to check: SEMrush’s Security Features can scan for vulnerabilities, but a simple way to start is to ensure your SSL certificate is valid. If you don’t have one, it’s time to get one.
Step 7: Use Tools Like SEMrush for an In-Depth Audit
While it’s possible to do some of these checks manually, using a tool like SEMrush makes the process a whole lot easier. SEMrush gives you a full report on your website’s health, covering everything from SEO to mobile usability and security. It’s a one-stop shop for getting a clear picture of how your site is performing and what you need to fix.
Final Thoughts
Running a website health audit doesn’t have to be complicated. By following these steps, you’ll have a clearer understanding of your site’s strengths and areas for improvement. Whether you’re in Duluth or beyond, ensuring your website runs smoothly and effectively is key to attracting and keeping customers.
Need help getting started or want experts to handle the audit for you? At Finden Marketing, we specialize in designing beautiful, functional websites that perform at their best. Check out our website design services and let’s make your site stand out! Thanks for considering our award-winning website designers in Duluth.
About Finden Marketing
Finden Marketing is a Duluth, Minnesota-based marketing firm that provides comprehensive marketing solutions to all sizes of businesses. With plans starting at less than $1,500 Finden Marketing works with all marketing budgets. Their team offers a range of services including market research, advertising, branding, public relations, digital marketing, and website design. With a team of experienced marketing professionals and a commitment to delivering results, Finden Marketing helps businesses achieve their marketing goals. Furthermore, this helps them reach new levels of success. Whether a business is looking to establish a strong brand presence, increase visibility, drive sales, or build customer loyalty, Finden Marketing has the expertise and resources to help make it happen.
Additionally, with awards including the Best Consulting Firm in Duluth, Best Graphic Designer in Duluth, Best Website Designer in Duluth, and Best of Minnesota. Finden Marketing is here to help you with your marketing needs. Get your free business consultation to see how you can grow your business through marketing, today. To learn more about Finden Marketing visit us at our office in Duluth, Minnesota.
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Contact Finden Marketing
Email: info@findenmarketing.com
Website: Finden Marketing
Phone: (507)-696-6493
