As any successful business owner knows, social media has become a must in today’s business economy. People turn to social media to verify if companies are legitimate, research their products, and look for employment. With proper social media, companies can soar and grow their business to new heights. without it, they may put themselves on a crutch leaving thousands of potential revenue on the table. The holidays are no exception. Consumers spend billions every year buying gifts for those they love, and if you can believe it these same consumers are more likely to buy from companies on social media. In this blog, our team will showcase the Five things you need to do to make your holiday social media post effective.
Note: This blog is curated for the product-based B2C but all of the points will also work for B2C services.
Know your area of the market place
The first item on our list is to know your area. This vague statement may be the most important item on our list. Knowing your area doesn’t mean knowing where you are located, rather knowing your area means where do you fit in the business world. In every sector of business, there are three distinct types of products 1) cost-efficient 2) differentiator 3) luxury. These all have their own distinct natures and their own marketing styles. For example, if you sell a lower-priced mailbox you wouldn’t want to put it in front of a multi-million dollar mansion. This is because the average millionaire isn’t going to buy your mailbox. The same rule goes for your holiday social media posts. Know your area and plan your posts accordingly.
Know your target market
Knowing your target market may sound simple, but thousands of businesses consistently miss the mark on this. Many owners have a very generic target market of “people with a lot of money” or “men”. What we are stating is to really break down your target market. Are they single/married? What are their pain points revolving around why they use your product? What is their age? All of these questions can help you cater your social media to an audience who will identify with it.
For example, let us say you are a sweater company that caters to men in their mid 20’s early 30’s that are mainly single. Having a campaign of an old man getting a present from his daughter wouldn’t hit the mark with your audience. Cater your marketing to who’s buying and you will see growth.
Add some personality to your post
People LOVE quirky social media channels. Channels like SlimJim and Dr. Squatch have exploded in popularity due to their unique, fun, and simple advertising. Find your unique personality and run with it.
- Remember if something doesn’t work don’t be afraid to change it and try something else marketing wasn’t perfected in a day.
Get some fun photography
Humans are a naturally visual creatures. We like seeing things explained to us, and social media is no exception. Showcase the festive theme with a fun photoshoot, and you will see consumers start to visualize themselves in the same scenario. Find a local budding photographer and see what they can do a photoshoot for, You’ll be surprised how affordable many are.
Keep it simple
So many see the holidays and start doing the happy dance. People LOVE the holidays and you rightfully should. The holiday season is full of cheer, happiness, giving, and grace. However many business owners go into Buddy the Elf mode and go way over the top with it. It’s okay to keep your holiday social media simple and many consumers even look for it. It’s crazy how much you can do with the color red and green, and it will make any post have a festive pop.
Remember if you start looking like this. You may be going overboard.
Finden Marketing is Duluth, Minnesota’s leading Gen Z & Millennial marketing agency. With years of experience, over a million dollars of ads managed, and a dedicated team we can help grow your business to its true potential. Our team offers a wide range of services, including PR, Branding, Content Creation, Paid Media, Graphic Design, and Web Development. With over 50 projects in the bag, Finden Marketing is becoming a staple marketing agency in Duluth, Minnesota. With awards including the Duluth News Tribune Best of the Best and Upcity’s top digital marketing agencies. Finden also is listed in Goodfirms top 10 ad agencies in Minnesota and Designrush’s top SEO agency in Minnesota.
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