Ottertail Eats needed a sleek brand that attracted people of all ages while still being fun and down to earth. Ottertail Eats was a new startup that needed a quality branding package so its launch could be a huge success.
CHALLENGE
This branding package needed to include logos, fonts, colors, social media graphics, and more to ensure that their big launch was a success. Ottertail Eats is a mobile app that allows users to order their favorite foods and drinks from their favorite local businesses and get them delivered much like UberEats. Ottertail has a unique twist only offering local business options helping the small mom-and-pop shop shine over the corporate bigwigs.
Collaborative Branding Strategy
The Finden Marketing team's journey with Ottertail Eats began by delving into the vision of its founder, Trevor Tovsen. In our initial consultation, we uncovered the essence of Trevor's dream for his company. Key terms like "local," "Mom & Pop," "Friendly," and "Good old days" emerged, painting a picture of a brand that prides itself on community spirit and a warm, nostalgic appeal.
Crafting a Localized Brand Identity
Armed with these insights, our team of designers united to bring Trevor's vision to life. We embarked on a creative exploration, developing multiple design concepts that would encapsulate the brand's ethos. The Finden Marketing branding process is designed to showcase a spectrum of possibilities, presenting three distinct logotypes in our initial draft. This variety ensures that every client can witness the full potential of their brand's visual identity.
Choosing the Brand's Face
From the array of options laid out before him, Trevor was drawn to the more playful design. This selection aligned perfectly with the brand's aim to connect with all ages while maintaining a fun and approachable image. It was a nod to the brand's core values of friendliness and support for the local community, setting the tone for the subsequent stages of our branding process.
Bringing the Brand to Life
With Trevor's choice clear, our team set to work on refining the playful design that would soon become the face of Ottertail Eats. The final brand identity we crafted is not just a logo; it's a representation of the company's commitment to supporting local businesses and evoking the charm of the "good old days." It's a brand that stands out in the digital age, promising a friendly, local experience in the convenience of a mobile app.
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