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Cornerstone Coaching
Cornerstone Coaching, a specialized bike coaching business, sought to establish a strong and recognizable brand identity to attract cycling enthusiasts and professional athletes. The company needed a comprehensive branding strategy and an engaging website to effectively communicate their expertise and coaching services. Cornerstone Coaching approached Finden Marketing to develop a cohesive brand and design a user-friendly website.
What Our Client Was Facing:
The primary challenge was to create a brand identity for Cornerstone Coaching that would resonate with both amateur and professional cyclists. The branding needed to reflect the company's commitment to excellence and personalized coaching. Additionally, the website had to effectively showcase the coaching services, success stories, and provide an easy way for potential clients to get in touch.
What We Accomplished:
Branding
Conducted a thorough analysis of Cornerstone Coaching’s unique selling points, target audience, and market landscape.
Developed a dynamic and professional brand identity that reflected the company’s commitment to personalized coaching and cycling excellence.
Created a distinctive logo, color palette, and typography that conveyed energy, professionalism, and trust.
Website Design
Designed a visually appealing and user-friendly website that highlighted Cornerstone Coaching’s services, including high-quality images, detailed descriptions, and easy navigation.
Integrated sections for success stories, coaching programs, and testimonials to build trust and credibility.
Ensured the website was mobile-responsive and optimized for search engines to enhance visibility.
North Star of Cycling
The refreshed branding and website for Cornerstone Cycling Coach highlight the company’s dedication to guiding cyclists toward their goals.
Central to the new logo is a North Star motif, symbolizing direction, inspiration, and unwavering support—a perfect reflection of the coaching philosophy. The sleek, modern design, combined with the clean layout of the website, creates an intuitive and visually compelling experience.
Together, the branding and website establish Cornerstone Cycling Coach as a trusted partner for cyclists seeking personalized guidance and growth.
The Results:
The new branding and website design for Cornerstone Coaching successfully established a strong and professional identity that resonated with their target audience. The distinctive logo and cohesive brand elements set Cornerstone Coaching apart from competitors, enhancing their market presence. The website saw significant traffic, with improved user engagement and a higher conversion rate for inquiries and sign-ups.
The successful outcome of this project highlighted Finden Marketing’s ability to create effective branding and website solutions that deliver tangible results. Our strategic approach and creative execution not only met Cornerstone Coaching’s objectives but also set a new benchmark for future projects.
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We build marketing around your brand and not our own. Think of Finden Marketing as your own marketing team with a focus on your success and building your business.
