Big Chill is a family-friendly Chili contest held every year at Mt. Ashwabay. We created a brand that correlates with the Mt. Ashwabay brand but has it’s own fun twist with a separate color palette.
Branding
Menu Design
Mt. Ashwabay’s family event, Big Chill, needed to be rebranded to reflect the hill’s branding as well as a fun, warm twist.
We created a brand identity with the same energy and boldness as Mt. Ashwabay’s refreshed brand but added a handwritten font and fiery/cool colors to represent the energy of this winter event.
