• Branding
• Website Design
• Social Media
• Graphic Design
• Package Design
• Merchandise Creation
Chilly Billy's
Chilly Billy's, a popular breakfast and frozen yogurt spot in Duluth, was looking to revamp its brand to attract a broader audience and enhance its market presence. The business required a comprehensive marketing strategy to refresh its brand identity, improve its online presence, and drive customer engagement. Chilly Billy's approached Finden Marketing for assistance with a social media strategy, brand refresh, website refresh, graphics, package design, merchandise creation, and overall brand improvements.
What Our Client Was Facing
The primary challenge was to update Chilly Billy's brand identity while preserving the charm and appeal that made it a local favorite. The website needed a modern, user-friendly design to better showcase the menu and promotions. Additionally, the social media strategy, graphics, and merchandise had to engage both existing customers and new audiences. The goal was to create a cohesive and appealing brand presence that stood out in the competitive food and beverage market.
Our Solution
Brand Refresh:
Conducted a thorough analysis of Chilly Billy’s existing brand and customer base.
Developed an updated brand identity that retained the core elements of Chilly Billy’s charm while incorporating a modern, fresh look.
Created new brand guidelines, including a refined logo, color scheme, and typography, to ensure consistency across all marketing materials.
Website Refresh:
Designed a user-friendly, visually appealing website that highlighted Chilly Billy’s offerings, including high-quality images, detailed menu descriptions, and easy navigation.
Integrated an updated online ordering system to facilitate seamless customer transactions.
Ensured the website was mobile-responsive and optimized for search engines to enhance visibility.
Social Media Management:
Developed a comprehensive social media strategy to increase engagement and reach.
Created and curated high-quality content, including photos, videos, and customer testimonials, to showcase Chilly Billy’s unique offerings and community involvement.
Managed social media accounts, responding to inquiries and engaging with followers to build a loyal online community.
Graphics and Package Design:
Designed eye-catching graphics for promotional materials, including banners, posters, and digital ads, featuring the refreshed brand elements.
Created attractive and functional packaging for Chilly Billy’s products, enhancing the overall customer experience.
Merchandise Creation:
Developed a range of branded merchandise, including t-shirts, tote bags, and mugs, that aligned with Chilly Billy’s new brand identity.
Ensured all merchandise items featured the refreshed branding elements and appealed to the target audience.
Overall Brand Improvements:
Implemented consistent brand messaging across all touchpoints to reinforce Chilly Billy’s identity.
Collaborated with the Chilly Billy’s team to ensure the brand refresh resonated with both existing customers and new audiences.
The Results
The comprehensive marketing strategy for Chilly Billy's led to significant improvements in brand visibility and customer engagement. The refreshed brand identity was well-received, resonating with both loyal customers and attracting new patrons. The updated website saw increased traffic and improved user engagement, leading to higher online orders. The social media strategy boosted follower growth and interaction, creating a vibrant online community. The new graphics and packaging design enhanced the overall customer experience, while the branded merchandise increased brand visibility and customer loyalty.
The successful outcome of this project demonstrated Finden Marketing's ability to create and execute comprehensive marketing strategies that deliver tangible results. Our strategic approach and creative execution not only met Chilly Billy's objectives but also set a new standard for future projects.
Growing Their Social
For The Intrepid, we crafted and executed a strategic social media plan to amplify its bold, modern aesthetic and central location in Duluth. By producing dynamic, visually captivating content and implementing targeted engagement techniques, we showcased The Intrepid’s distinct personality and appeal. This approach strengthened its digital presence and elevated its reputation as a must-stay destination for travelers seeking contemporary style and convenience in Duluth.
Creating a Site That
Brings In Traffic!
In less than 8 months, The Intrepid has seen over 23,000 visitors and 103,000 interactions on its website. We developed a bold, user-friendly website that reflects The Intrepid’s vibrant personality and modern design. The site effectively highlights the hotel’s central location, unique features, and inviting spaces, making it easy for guests to explore and book their stay. With dynamic visuals and an intuitive booking system, the website has not only elevated The Intrepid’s online presence but also contributed to significant engagement growth and a stronger connection with its target audience.
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