Designs for midwest transportation

Client

Lifts Transportation

Deliverables

Website Design
Graphic Design

Lifts Transportation

Lifts Transportation, a vital service provider for patient transportation in Minnesota and Wisconsin, faced the challenge of catering to an older demographic while ensuring a seamless and efficient booking process. The existing website was not optimized for the unique needs of this demographic, hindering their ability to easily access information and book transportation services. The challenge was to redesign the website to enhance user experience, particularly for the older population, and streamline the booking journey.

What Our Client Was Facing

Understanding the critical nature of Lifts Transportation's services for patients, Finden Marketing aimed to create a website that not only reflected the reliability and compassion of the company but also prioritized accessibility and ease of use. The redesign needed to consider the specific needs of an older demographic, ensuring that the website facilitated a smooth booking process for individuals who might be less familiar with digital interfaces.

What We Accomplished:

User-Focused Website Redesign:
- Conducted user interviews and gathered insights to understand the specific pain points and preferences of the older demographic.
- Redesigned the website with a focus on simplicity, legibility, and intuitive navigation to enhance user experience.
- Implemented clear call-to-action buttons and simplified the booking process to reduce friction for users.
Accessibility and Inclusivity:
- Ensured the website met accessibility standards, including readable fonts, high color contrast, and compatibility with screen readers.
- Integrated features such as large, easy-to-click buttons to accommodate users with limited dexterity or vision impairments.
Educational Content and Support:
- Developed informative content to guide users through the booking process and answer common questions, providing additional support for those less familiar with online interactions.
- Implemented a responsive design that adapted to various devices, including tablets and smartphones, recognizing the diversity in the older demographic’s technology usage.

The Results:

The collaboration between Finden Marketing and Lifts Transportation resulted in a website that significantly improved the booking journey for the older demographic. The redesign not only enhanced the overall user experience but also instilled a sense of confidence and trust in the services offered.

Measurable Outcomes:

Positive feedback from users, indicated improved satisfaction with the website’s usability.
Enhanced brand perception, with Lifts Transportation being recognized as a service provider that prioritizes the needs of its diverse user base.

Marketing built around you.

We build marketing around your brand and not our own. Think of Finden Marketing as your own marketing team with a focus on your success and building your business.

Designs for midwest transportation

Client

Lifts Transportation

Deliverables

Website Design
Graphic Design

Lifts Transportation

What Our Client Was Facing

What We Accomplished:

The Results:

Marketing built around you.

We build marketing around your brand and not our own. Think of Finden Marketing as your own marketing team with a focus on your success and building your business.

Other brands we've worked with

Contact Info

Designs for midwest transportation

Client

Lifts Transportation

Deliverables

Website Design Graphic Design

Lifts Transportation

What Our Client Was Facing

What We Accomplished:

The Results:

Marketing built around you.

We build marketing around your brand and not our own. Think of Finden Marketing as your own marketing team with a focus on your success and building your business.

Other brands we've worked with

Contact Info

Website Design
Graphic Design