• Website Design
• SEO
• Social Media
• Graphic Design
• Online Ads
• Branding
The Intrepid
The Intrepid, a modern and affordable short-term rental property in downtown Duluth, aimed to enhance its brand identity and online presence to attract more guests. The owners sought a comprehensive marketing strategy that would effectively communicate the unique offerings of The Intrepid and drive bookings. They enlisted Finden Marketing to handle the branding, website redesign, social media management, online advertising, and the creation of various promotional materials.
What Our Client Was Facing
The primary challenge was to establish a strong brand identity for The Intrepid that would resonate with both budget-conscious travelers and those seeking a comfortable and stylish stay. The website needed to effectively showcase the property’s amenities and prime location, while social media and online advertising efforts had to drive traffic and conversions. It was crucial to differentiate The Intrepid in a competitive hospitality market and highlight its value proposition.
Our Solution
Branding:
Conducted a thorough analysis of The Intrepid’s unique selling points and target audience.
Developed a modern and approachable brand identity that reflected the property’s affordable yet stylish nature.
Created a distinctive logo, color scheme, and brand guidelines to ensure consistency across all marketing materials.
Website Redesign:
Analyzed the existing website and identified areas for improvement.
Designed a user-friendly and visually appealing website that highlighted The Intrepid’s features, including high-quality images, detailed descriptions, and easy navigation.
Integrated a seamless booking system to facilitate reservations directly from the website.
Ensured the website was mobile-responsive and optimized for search engines to enhance visibility.
Social Media Management:
Developed a comprehensive social media strategy to increase engagement and reach.
Created and curated high-quality content, including photos, videos, and guest testimonials, to showcase The Intrepid’s offerings.
Managed social media accounts, responding to inquiries and engaging with followers to build a community around The Intrepid.
Online Advertising:
Launched targeted online advertising campaigns to reach potential guests.
Utilized platforms such as Google Ads and social media ads to drive traffic to the new website.
Monitored and optimized ad performance to maximize ROI.
Promotional Materials:
Produced a range of promotional materials, including brochures, flyers, and digital ads.
Collaborated with local businesses and event organizers to distribute promotional materials and increase visibility.
Designed visually appealing email templates for marketing campaigns to keep potential guests informed and engaged.
The Results
The marketing campaign for The Intrepid delivered exceptional results. The new branding established a strong and recognizable identity, resonating well with the target audience. The redesigned website saw a significant increase in traffic, with improved user engagement and a higher conversion rate for bookings. Social media engagement surged, leading to a growing online community and enhanced brand visibility. The targeted online advertising campaigns successfully drove traffic to the website, resulting in a substantial increase in reservations. The promotional materials effectively communicated the unique value proposition of The Intrepid, further boosting interest and bookings.
The successful outcome of this project demonstrated Finden Marketing’s ability to create and execute comprehensive marketing strategies that deliver tangible results. Our strategic approach and creative execution not only met The Intrepid’s objectives but also set a new standard for future projects.
Growing Their Social
For The Intrepid, we crafted and executed a strategic social media plan to amplify its bold, modern aesthetic and central location in Duluth. By producing dynamic, visually captivating content and implementing targeted engagement techniques, we showcased The Intrepid’s distinct personality and appeal. This approach strengthened its digital presence and elevated its reputation as a must-stay destination for travelers seeking contemporary style and convenience in Duluth.
Creating a Site That
Brings In Traffic!
In less than 8 months, The Intrepid has seen over 23,000 visitors and 103,000 interactions on its website. We developed a bold, user-friendly website that reflects The Intrepid’s vibrant personality and modern design. The site effectively highlights the hotel’s central location, unique features, and inviting spaces, making it easy for guests to explore and book their stay. With dynamic visuals and an intuitive booking system, the website has not only elevated The Intrepid’s online presence but also contributed to significant engagement growth and a stronger connection with its target audience.
Marketing built around you.
We build marketing around your brand and not our own. Think of Finden Marketing as your own marketing team with a focus on your success and building your business.
