Preppers stockpile was looking for a new brand that would not only clean up their look, but something that brought the mission and essence of the brand to the forefront of the design.
CHALLENGE
The Finden Marketing team came together to create a new brand identity for Preppers Stockpile. This brand needed to be connected with feelings of comfort and safety. Our goal was to design a symbol that can be recognizable and easily relatable. Building a brand around trust. Preppers Stockpile offers long-term solutions to rationing for pennies a day. This product is aimed at consumers who are looking for prepper items without the huge upfront cost and without the connotation “doomsday prepper”. With a wide range of products, our team was looking for a brand that felt universal yet gave a sense of what is being offered.
Collaborative Branding Strategy
The collaboration between Finden Marketing and Preppers Stockpile began with a comprehensive discussion with founder Matt Barrett. Our initial discovery consultation was pivotal, revealing key phrases that Matt felt were essential to the brand's identity: "safety," "comfort," "what if," and "prepping for the everyday consumer." These concepts became the cornerstone of our creative process, guiding us towards a brand image that resonated with both the practicality and peace of mind that Preppers Stockpile aims to provide.
Creative Design Process
Following this insightful session, our team of adept designers embarked on the creative journey. We pooled our talents to craft multiple design proposals, each reflecting the brand's ethos and Matt's vision. Our branding process is thorough and client-centric, offering three distinct logotypes in our first draft presentation. This approach ensures that our clients are presented with a diverse array of options, capturing different facets of their envisioned brand personality.
Selecting the Identity
Matt was then presented with these initial concepts, from which he selected the more rugged design that he felt best represented the essence of Preppers Stockpile. This choice was a testament to the brand's commitment to durability and resilience, qualities that are paramount in the prepping community. Our team was invigorated by his selection, ready to refine and perfect the chosen design.
Finalizing the Brand
The result of this collaborative effort is a final brand identity that encapsulates the values of Preppers Stockpile. It marries the notions of safety and comfort with the practicality of everyday preparedness. It stands as a symbol of trust and reliability, a beacon for consumers seeking sensible prepping solutions without the stigma of "doomsday prepping." Our team at Finden Marketing is proud to have crafted a brand that not only meets the brief but also extends an invitation to consumers to engage with Preppers Stockpile's offerings with confidence.
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