Black Friday or Cyber Monday, Which is More Important?
It’s that time of year again. Every marketing team is ramping up their online/offline efforts to get consumers to purchase the best deal of the year. A lot of businesses have completely thrown these two dates out the door to offer early access, month-long deals, etc. The allure of what BF/CM (Black Friday/Cyber Monday) used […]
How to Create an Advertising Budget
If we had a dollar for every time someone asked us, “how much should we spend on advertising?”, we would have a pretty sweet advertising campaign. In all seriousness, most people we interact with will benefit from advertising their business, but that’s too vague, right? There are many items that need to be in order […]
How To Step Up Your Google Ads Account Effectively
What platform is best?? So many clients we talk to hammer on this question. The truth is any platform can be great. But it has to be a good fit for your goals. TikTok is great for visibility, Facebook is great for traffic, and Google can pick up the rest. They all work together when […]
How to Maximize Your Results With Google Ads In 2022
As 2022 brings more challenges than ever to advertisers on every channel, results still need to ensure the lights stay on. While the internet moves away from cookies, Apple restricts data and privacy is top of mind for tech giants, we are left with major hurdles to overcome. But it can be done! When it […]
From Instagram Ads to a SuperBowl Commercial, How This Soap Brand Grew to Unforeseeable Heights Using New School Advertising
Dr. Squatch, an organic soap company based out of California, has made its way into the bright lights. Founded in 2015, Squatch has seen miraculous growth going from a small brand to one with over 310,000 followers on Instagram alone. A brand founded to “fight big soap” has become a commercial lover’s best friend due […]
