Our team is giving away the best marketing tips to prepare your business for black Friday. For many businesses, Black Friday is one of the biggest sales days of the year. This unique day that happens the day after Thanksgiving is the unofficial start to the holiday gift-buying season. With consumers running around, waiting in hour-long lines, and spending thousands in the name of good deals. Today’s blog is here to help you get some of those thousands that are being spent. Our team has showcased the 10 tips that we recommend to our clients when they are wanting to grow their business on Black Friday.
1) Start marketing your deals early
If you are trying to make black Friday a success you have to make sure to create a deal that people want, that’s step one. Unfortunately, creating a deal that people want isn’t enough if consumers don’t know it exists. Our recommendation is to start promoting your Black Friday sale at least 2 weeks in advance giving your customers ample time to plan, tell their friends, and get prepared for all the craziness that is Black Friday.
2) Create some online ads showcasing your deals
One of the easiest ways to gain a lot of traction on your Black Friday sale is to create online ads showcasing the sale to your target audience. This will get them excited to buy the product and allows you to really hone in on the exact person you want to buy on Black Friday.
3) Have a unique deal that gets people talking
If you pop up the news there are thousands of articles talking about the lackluster that Black Friday has become. “The deals are no longer good”, “I can get that price online”, and more has been said about Black Friday. Consumers are lazy and don’t want to get out of bed after their turkey coma the day before. So, with that being said you have to create a deal that gets them lining up to your store. This is where we leave it up to you to decide what you want to put on sale. For some, they create bundles that have a higher price but you get more stuff, for others, they slash the price of inventory that just isn’t selling. There really isn’t a bad answer as long as it’s a deal people are willing to line up for.
4) Have a loss leader that pushes people to the store
So we discussed having a unique deal for Black Friday, and now it’s time to discuss loss leaders. So a loss leader is a product that actively loses money every time it is sold. Why would someone do that you may ask? Well, it’s simple. Consumers tend to buy more than one thing when they go to the store. For example, if you are an apparel store you may be selling $5 tees on black Friday, but 50% of your consumers are also buying your hats. This makes up for the loss and can lead to profit. Our recommendation is to put a loss leader item at cost meaning the price it takes to make/buy.
5) Utilize email marketing to reach past customers
We discussed telling your audience about this sale, but a must is telling your past customers about it. Email marketing is a unique marketing tool because only people that have bought or been interested in your product are on your lists. This allows you to custom cater your blasts to get the maximum exposure. This is one of the best marketing tips to prepare your business for Black Friday as you already have everything set up you just have to take your ad and plug it into your email marketing software. Then, Boom! you have yourself an email marketing campaign.
6) Tag team with other businesses
You don’t have to do Black Friday alone. Many consumers utilize Black Friday as an excuse to go out and buy presents for their loved ones. Tag teaming with other local businesses and creating “bundles” is a great way to both sell your product, introduce your product to a new audience, and grow your brand as you can sell said product in multiple locations. Make sure to find a business that bundles with yours as every business shouldn’t partner.
7) Work with your “local” focused groups
Almost every town has one. A group that is dedicated to focusing on “shop local”. Our recommendation is to reach out to the said group and get on their list to showcase it’s an easy way to get your name out there and those organizations are always looking for new businesses to highlight.
8) Reach out to the press
Just like the local-focused group, the press is always looking for local businesses to highlight and showcase. If your unique sale is good you may have a great chance of getting in the press for it.
9) Give the sale a powerful name
Everyone loves a catchy name like “best of the year sale” and Black Friday shoppers are no different. Find a catchy name for your sale and run with it. Possible names include “stocking stuffer sale” “first snow sale” or “the sale to end all sales”. Find something that fits your branding and run with it!
10) Promote your sale everywhere!
If you want this sale to be a success you are going to have to sell it. Social media, blogs, news, ads, and more are the solution. You should plan out a full marketing plan of how this is going to be a success.
For more marketing tips make sure to connect with Finden Marketing on social media and check out the rest of our blogs. thanks for reading the best marketing tips to prepare your business for black Friday.
Who is Finden Marketing
Finden Marketing is an award-winning Marketing agency headquartered in Duluth, Minnesota. Finden specializes in helping new and established businesses connect to Gen Z & Millennial demographics using out-of-the-box ideas. With a core belief that marketing shouldn’t cost an arm and a leg, Finden Marketing boasts prices that businesses can actually afford and offers an entire marketing team for $3,000/month. Our team offers a wide range of services, including PR, Branding, Content Creation, Paid Media, Graphic Design, and Web Development. Furthermore, with over 50 projects in the bag, Currently operating in 15 countries Finden Marketing has become a staple marketing agency in Duluth, Minnesota. With awards including the Best Consulting Firm in Duluth, Best Graphic Designer in Duluth, Best Website Designer in Duluth, Best of Minnesota, and more. Finden Marketing is here to help you with your marketing needs. Get your free business consultation to see how you can grow your business through marketing, today.
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