Social media is a vital part of any business’s marketing plan. Every business should be utilizing social media as it can lead to clients, brand growth, and much more. Through this blog, we will tell you the four social media channels your business has to be on and the channels that are great once you rock the musts. This list is based on what we tell all of our clients when they start out on their social media journey. As a marketing agency in Duluth, Minnesota, we specialize in helping small businesses grow their company efficiently and cost-effectively. So welcome and join as we chat about the best social media channels.
Social Media Must’s
Reason it’s a must: Facebook is currently the most used social media platform and offers an easy way to get in touch with a wide variety of consumers. This platform also provides the ability for your content (posts) to be shared throughout the country.
How to use: Post updates, info, pictures, new services, or anything you think your customer wants to see. For more examples, check out this article from our friends over at Hubspot. Facebook also has digital marketing, which they call Facebook ads. This platform allows you to market your brand, products, or services across the Facebook platform growing your reach. To learn more about this, click this link
Pros:
- Easy to set up and connect with anyone in the world
- Ability to keep clients, friends, and consumers updated on your company
- It is one of the most affordable marketing endeavors
Con’s:
- Hard to organically grow (without paid ads) at the beginning
- It is challenging to engage with Facebook users who don’t like or comment on your posts
- It is difficult to determine what the tone of your posts are through your content
Reason it’s a must: Instagram is another powerhouse in the social media world. With over a billion active users, Instagram offers a great opportunity for businesses with visual products/services. Instagram is one of the most popular social media channels for younger consumers. With the photo-centric platform, Instagram relies on high-quality content that enacts emotions from the viewer. This platform has seen incredible growth in the past few years and has been growing its list of offerings now, including posts, stories, and reels. Due to this, Instagram has become a great platform for businesses and allows the opportunity to showcase your product or services.
How to use: This platform offers businesses a wide range of ways that you can show off their business. If you are a fan of creating content, your business will soar, especially with proper hashtags.
Pros:
- It makes it easier to share your brand’s message visually
- It’s a young consumer market that has a lot of money to spend
- Hashtags make it easy to connect with people than the other platforms on the must
Cons:
- You can’t post images via your computer (unless you have the app)
- Sending people to links is extremely hard (you only get one link in your bio)
- If you don’t have high-quality images, you may suffer
Reason it’s a must: LinkedIn is THE location for anything business and allows entrepreneurs and business professionals alike the ability to connect, network, and showcase all things happening in their business. This is also an amazing place to learn about new services, offerings, and updates in any industry.
How to use: LinkedIn is best used for updates, business inquiries, and networking. Get out and connect with people that interest you. Post questions, comments, or updates about your business to see the best results.
Pros:
- Your post has a higher chance of going viral
- It’s an environment dedicated to business people (great for B2B companies)
- It’s fantastic to keep up to date on your industry and all news regarding it
Cons:
- It has a lot of spammers / sales people
- It takes more time than other social media channels
- Your everyday consumer isn’t on it
TikTok
Reason it’s a must: TikTok is becoming the largest social media platform in the world. With over a billion active users, other companies are starting to take notice and post their content on that platform. TikTok offers quick, fun, interesting, or wacky videos and offers the best chance of all social media channels to become viral due to its unique algorithm. To learn more about TikTok, check out this link
How to use: Tiktok is an authentic video showcasing platform. This means that you don’t have to be a professional videographer to become famous on TikTok. The best way to use TikTok is to tell short, funny, witty, informational, cute, or wacky videos that get people to like, comment, and share. Here are some examples of the most popular TikTok’s.
Pros:
- TikTok Exposes your business to billions of users for FREE
- It has extremely high engagement
- The ability for your content to become viral is WAY higher than other platforms
Cons:
- Older consumers aren’t using TikTok
- It’s hard to create consistently good content that keeps consumers interested
- There’s a risk of ruining your brand’s reputation
Want to learn more about social media? Finden Marketing is Duluth, Minnesota’s leading Gen Z & Millennial marketing agency. We offer a wide range of services, including PR, Branding, Content Creation, Paid Media, Graphic Design, and Web Development. With over 30 projects in the bag, Finden Marketing is becoming a staple marketing agency in Duluth, Minnesota. To learn more about Finden Marketing, check us out here, or visit us at our office in Duluth.
