Marketing Luxury In Duluth

Client

•The Njord

Deliverables

• Website Design
• SEO
• Social Media
• Graphic Design
• Public Relations
• Online Ads

The Njord

The Njord is a luxury short-term rental located in the heart of downtown Duluth, offering guests a high-end experience with modern amenities and close proximity to several popular wedding venues. As the sister property to The Intrepid, The Njord needed a distinct identity that reflected its upscale offerings while positioning it as a premier choice for visitors seeking a luxurious stay in Duluth.

What Our Client Was Facing

Although The Njord already had its luxury features in place, it faced the challenge of establishing a strong market presence to differentiate itself from other high-end rentals in the area. The goal was to create a brand identity that communicated exclusivity, comfort, and sophistication, while also appealing to guests attending weddings or looking for an upscale experience in Duluth. Additionally, The Njord needed a strategic marketing plan that would target the right audience and build awareness for the property.

Our Solution

Finden Marketing partnered with The Njord to build a comprehensive brand and marketing strategy. The actions we took included:
Brand Development: We crafted an elegant and modern visual identity for The Njord, incorporating sleek design elements, luxurious color palettes, and sophisticated fonts to create a brand that resonated with high-end clientele.
Website Creation: We designed and developed a user-friendly website (thenjord.com) that showcased the property’s luxury features, highlighting the spacious units, premium amenities, and proximity to wedding venues.
Content Creation: We developed high-quality content for the website and social media platforms, emphasizing The Njord’s unique positioning as a luxury rental option. The content included property tours, detailed descriptions of amenities, and curated suggestions for upscale experiences in the Twin Ports area.
Targeted Marketing Campaigns: We launched strategic marketing campaigns, focusing on attracting wedding parties, couples, and professionals looking for an exclusive and comfortable stay. These campaigns included targeted social media ads, partnerships with local event venues, and direct outreach to potential guests.

The Results

The Njord quickly established itself as one of Duluth’s most sought-after luxury short-term rentals. The results of the project include:
Increased Bookings: The Njord experienced a significant increase in bookings, particularly among wedding parties and guests seeking a premium experience.
Enhanced Brand Recognition: The property became well-known in the local market, with its distinctive branding setting it apart from competitors.
Improved Online Presence: The newly developed website and targeted campaigns helped drive traffic and inquiries, ensuring a seamless booking process for potential guests.
Positive Guest Feedback: The Njord’s luxurious atmosphere and high-end amenities resonated with guests, resulting in positive reviews and word-of-mouth recommendations.
Through strategic branding and marketing efforts, Finden Marketing positioned The Njord as a top-tier luxury rental in Duluth, successfully attracting its ideal clientele and elevating its presence in the local market.

Growing Their Social

We implemented a strategic social media plan for The Njord, focusing on showcasing its luxurious accommodations and unique location near popular wedding venues. By creating visually appealing content and engaging posts, we highlighted the property's premium amenities and refined atmosphere, successfully attracting its target audience. As a result, The Njord saw significant growth in social media engagement, increased inquiries, and a stronger online presence, establishing itself as a top choice for high-end short-term stays in Duluth.

Creating a Site That Brings In Traffic!

in less than 10 months of running the site, the Njord has had over 100,000 visitors to its site. We designed a sleek, user-friendly website for The Njord that perfectly captures its luxury and sophistication. The website showcases the property’s premium amenities, spacious units, and proximity to key wedding venues, making it easy for guests to explore and book their stay. With elegant visuals and a seamless booking experience, the site not only enhanced The Njord’s online presence but also attracted more high-end clientele, contributing to increased bookings and guest satisfaction.

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Other brands we've worked with

Finden Marketing is an award-winning digital marketing agency based in Duluth, Minnesota. With a full suite of services, Finden can help you with branding, content creation, copywriting, social media, website design, and more. Choose the local option and discover why hundreds of businesses have chosen Finden for their marketing needs.

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