Wacky Salad, a unique microgreen concoction, faced the challenge of standing out in a competitive market where shelf visibility is crucial. With a goal to capture attention and convey the product's vibrant and playful nature, Finden Marketing was tasked with designing packaging that not only popped off the shelf but also communicated the freshness and uniqueness of Wacky Salad.
Understanding the importance of visual appeal in the food industry, Finden Marketing aimed to create a package design that not only attracted the consumer's eye but also effectively communicated the freshness and distinctiveness of Wacky Salad. The challenge was to strike a balance between creativity, clarity, and shelf impact to make Wacky Salad a memorable choice for consumers.
Creative Concept Development:
Bold and Vibrant Design:
Clarity in Communication:
Mock-ups and Testing:
Wacky Salad needed to bring eyes on to their product. Standing out in a salad aisle can be difficult without separating yourself in some way. Bringing bright bold and fun colors, The Wacky Salad connects with it’s “Wacky” name.
Using the green of the peapods and the yellow of the sunflower, we can represent the product while also creating energy in color, then complimenting those colors with a deep purple and bright pink.
The typography is not uniform and brings playful angles to the designs. A salad that does not want or need to take itself too seriously, its good salad, make it fun!
The collaboration between Finden Marketing and Wacky Salad resulted in a package design that not only stood out on the shelf but also effectively communicated the product’s unique qualities.
Measurable Outcomes:
In conclusion, Finden Marketing’s creative and strategic approach successfully addressed the challenge of creating packaging that popped off the shelf for Wacky Salad. The bold design and playful elements contributed to increased consumer attention and, ultimately, the success of Wacky Salad in a competitive market.