Hibbing Public Utility (HPU) faced the challenge of outdated branding and a website that did not represent the company's commitment to its customers.
HPU is a publicly-owned utility that provides electricity and water services to residents and businesses in Hibbing, Minnesota. The company recognized the need to revamp its branding and website to improve customer engagement and retention.
HPU partnered with Finden Marketing to develop a rebranding strategy and create a new website. The team conducted extensive research to understand HPU’s target audience and brand values. They developed a modern and simple logo, a blue and green color palette, and a user-friendly design that showcased HPU’s services and features. The website was optimized for mobile devices and search engines.
The rebrand and new website were highly successful, increasing customer engagement and satisfaction. The use of unique images from Hibbing’s past helped to create an emotional connection with the community and reinforce HPU’s commitment to its customers. The new branding helped differentiate HPU from its competitors and establish it as a reliable and innovative public utility company.
Overall, HPU’s collaboration with Finden Marketing resulted in a visually appealing and user-friendly website that resonated with the target audience. The rebrand helped establish HPU as a reliable and innovative public utility company and differentiate it from its competitors.
