2023 is here and for many, it’s time to start looking at the new marketing plan for the year. For a lot of marketers and business owners, this is a quick check to see if everything is “working”, but we urge you to really take a step back. 2023 is going to really change the game with what people know about digital marketing and we want you to be prepared. Our team created a list of the 7 big trends that we are going to focus on with our clients in 2023. These 7 items that your marketing department should focus on in 2023 can be implemented for almost any style of business. If done correctly your company should see exponential growth both in following and in end sales. Don’t know where to start? Finden Marketing is here to help and can help you create effective marketing strategies that will get people talking. Get in touch with us to get your free consultation.
1) Creating video content
First on our list is creating video content. When we say video content we aren’t talking about the 2-minute high-budget videos that you spend thousands of dollars on. We are talking about the short form 15-30 second videos you take with your iPhone. Consumers are becoming more and more susceptible to this “authentic” style of video and with that, you are seeing small brands explode due to them creating unique content that intrigues people. A great place to look for inspiration is TikTok. Look up your type of business and see what is working and what isn’t. See where your company can add to what’s already out there and be ready for success!
2) Breaking the marketing wall
So often, marketing departments get stuck in a revolving cycle of posting the same content over and over again. It’s time to break that cycle. It’s okay to post content that isn’t what you always post. It could be a tip, a hack, or just something out there that you saw in your day. Consumers are looking for people to work with, not corporations.
3) Avoid trying too hard to sell
Too often businesses use social media platforms and the digital space to solely try to sell their products. While this used to be common it has now become taboo and usually leads to a low interaction rate with your potential customers. Additionally, most of the time it will actually scare customers away as they don’t want to be sold. Rather our recommendation is to utilize social media to provide value. Give information, tips, tricks, and insights and customers will come along for the ride.
4) Getting more online reviews
Did you know that 9/10 people will look at reviews before buying a service or product? That means that almost 90% of your potential customers are judging you compared to other businesses. If you don’t have any reviews, or your reviews suck then you will be losing a lot of potential customers. Getting reviews online is pretty easy. Check out our blog below for a step-by-step guide on how to utilize Google Maps to get more customers in the door.
BLOG: https://findenmarketing.com/how-to-best-utilize-google-maps-to-get-more-customers-in-the-door
5) Promoting user-generated content
Why do all the hard work when you have customers that are more than willing to do it for you? User-generated content is becoming more and more popular and usually shows exactly what the customer is looking for. Mainly because it’s another customer who made it. Utilize your passionate customers who are willing to showcase your product or service and make sure to create a relationship as they will most likely be willing to create more.
6) Ensuring Mobile website optimization
Almost 50% of website visits are now coming from a mobile device. That means if you’re website isn’t optimized for mobile you are missing out on 50% of your potential customer base. Hire a professional to come in and optimize your mobile as it will be a game changer for your business both for customers and for your SEO.
7) Creating Influencer marketing relationships
Following up on promoting user-generated content is creating relationships with influencers. Influencers are people online that have large followings of active followers. This will become even more of a common marketing tactic in 2023 and you will continue to see brands partner with quality influencers to market their product.
Well, that’s our list of the 7 items that your marketing department should focus on in 2023! Do you have any suggestions? Let us know in the comments.
Who is Finden Marketing
Finden Marketing is an award-winning Marketing agency headquartered in Duluth, Minnesota. Finden specializes in helping new and established businesses connect to Gen Z & Millennial demographics using out-of-the-box ideas. With a core belief that marketing shouldn’t cost an arm and a leg, Finden Marketing boasts prices that businesses can actually afford and offers an entire marketing team for $3,000/month. Our team offers a wide range of services, including PR, Branding, Content Creation, Paid Media, Graphic Design, and Web Development. With awards including the Best Consulting Firm in Duluth, Best Graphic Designer in Duluth, Best Website Designer in Duluth, Best of Minnesota, and more. Finden Marketing is here to help you with your marketing needs. Get your free business consultation to see how you can grow your business through marketing, today.
Thanks for reading about these 7 items that your marketing department should focus on in 2023! To learn more about Finden Marketing, check us out here, or visit us at our office in Duluth, Minnesota. Make sure to stay in touch with us: Facebook | Instagram | LinkedIn | Website
Get your free marketing consultation by clicking the link below:
