Black Friday or Cyber Monday, Which is More Important?
It’s that time of year again. Every marketing team is ramping up their online/offline efforts to get consumers to purchase the best deal of the year. A lot of businesses have completely thrown these two dates out the door to offer early access, month-long deals, etc. The allure of what BF/CM (Black Friday/Cyber Monday) used […]
Google vs Bing: What Platform Should You Advertise On
While Google has essentially become a frequently used verb in the English language, it’s “competitor”, Bing often gets overlooked. Rightfully so with Google capturing almost all of the search voluming compared to other search engines. With a search engine touting that much power, why would you consider advertising on Bing in 2022? Here are some […]
How To Step Up Your Google Ads Account Effectively
What platform is best?? So many clients we talk to hammer on this question. The truth is any platform can be great. But it has to be a good fit for your goals. TikTok is great for visibility, Facebook is great for traffic, and Google can pick up the rest. They all work together when […]
How to Maximize Your Results With Google Ads In 2022
As 2022 brings more challenges than ever to advertisers on every channel, results still need to ensure the lights stay on. While the internet moves away from cookies, Apple restricts data and privacy is top of mind for tech giants, we are left with major hurdles to overcome. But it can be done! When it […]
Ads For Beginners: A Guide To The Google Ad Platform
About the Google Ads platform If you haven’t heard of Google ads you may be living under a rock. Nonetheless, Google is the powerhouse of advertising platforms and a great start for any business looking to grow via ads. Google was founded in 1998 and introduced its revolutionary ad platform to the world in 2000. […]
How To Pick The Right Ad Platform For Your Business
Written By: Andrew Weisz | CEO, Finden Marketing The world of digital marketing has exploded in the last 10 years. This has left many business owners with the question “how should I market my business?”. This is an extremely common question that almost every business owner will ask themself. To find this answer, our team […]
How to Prepare Your Facebook Ads for iOS 15
iOS 15 is here as of the 20th and it’s causing us media buyers heck. Apple is cornering the ad market in the name of user privacy and the results have shown. We have a downloadable PDF from Facebook on their response to iOS 14+ if you want to jump to it here. Whether you […]
How To Make A Great Ad
American advertising, and global for that matter, is a part of everyday life. We are inundated with companies selling the latest and most outstanding products or services from morning to evening. To some, they are just something that may or may not occupy our time while we are waiting for our video to load. To […]
